Director, Nonprofit Marketing Communications

Love animals? Want to spend your day surrounded by wagging tails and soft purrs?

Humane Society Silicon Valley (HSSV), a privately funded, 501(c)(3) non-profit, has been serving people and pets in Silicon Valley since 1929. Having facilitated more than half a million animal adoptions, HSSV is a leader in animal welfare through our lifesaving efforts, community programs, and the many ways we are working to move the animal welfare industry forward. Our mission is to save lives, keep families together, and create a better future for pets and their people.

We are a passionate, high-performing team who believes that collaboration is key to our success. Our best work is achieved by leveraging each other’s strengths and creating opportunities for professional growth. Together, we make a difference “one paw” at a time.

Overview

As the strategic leader of the Marketing team, the Director, Nonprofit Marketing Communications plays a key role in building HSSV’s nonprofit brand through impactful marketing and communications. This includes expanding our reach in the community, attracting supporter  interest, enhancing the visibility of our organization’s mission, and managing public relations, both internally and externally. This is a highly collaborative role; the ideal individual is outcome-oriented, passionate about marketing excellence in animal welfare, and possesses strong communication and leadership skills. The ability to innovate, drive change, and work at both a strategic and operational level is essential to expanding public awareness for HSSV in the community.

Duties and Responsibilities

• Manage and develop a high-performing team, including hiring, team building, training, goal setting, and performance management.
• Build programs and tools that enable HSSV to be a storytelling machine that inspires support and raises awareness of the organization’s mission-driven impact.
• Develop and execute a comprehensive Nonprofit Marketing, communications, and outreach strategy to inspire action and promote HSSV’s services to target audiences/demographic communities by integrating online and offline channels. This includes social media, video, website, blogs, digital platforms, print, public relations, promotions, and events.  
• Lead the Marketing team to promote consistent messaging and branding, including compelling collateral such as annual reports, program one-pagers, and signage that motivates diverse audiences through all channels. Oversee brand usage, including ongoing analysis of brand guidelines, logos, and templates. Ensure all deliverables align with the organization’s mission, vision, and tone of voice.
• Cultivate a culture of innovation that strives to achieve results through creativity and experimenting with different visual mediums.
• Oversee the relationship with HSSV’s PR agency and other communications partners. Serve as the primary media contact and spokesperson while leveraging multiple voices to enhance HSSV’s message in media and advertising campaigns. Actively pitch story ideas about the organization to media outlets, as appropriate.
• Drive marketing for the Mutual Rescue program, including social media and website management.
• Build HSSV’s brand by designing and executing community events that increase awareness of our programs and social impact.
• Develop and manage a line of HSSV-branded products to promote and increase visibility of the organization.
• Promote cross-collaboration and a “service culture” within the Marketing team as a support system for all the departments at HSSV.
• Develop and manage the annual Marketing department budget while achieving desired outcomes.
• Partner with a core group of expert marketing service providers for the breadth and depth of skills needed to deliver successful marketing programs.
• Attract and energize a talented pool of volunteers to increase the Marketing team’s capacity.
• Other duties may be assigned as needed. 
  

Requirements

• Proven non-profit experience leading and inspiring an ambitious team at both the strategic and operational levels, experience in animal welfare industry a plus.
• Subject matter expert with comprehensive offline and digital marketing knowledge, and planning and executing marketing programs and events that accomplish desired outcomes within budget. Previous PR/media experience is a plus. Portfolio of successful Nonprofit Marketing and fundraising programs is essential.
• Demonstrated ability to think strategically about complex matters, leading to thoughtful recommendations, action plans, and results to increase awareness of HSSV’s mission driven work.
• Must be high energy and self-motivated with a demonstrated ability to achieve and exceed goals in a fast-paced environment. Strong problem-solving, research, and analytical/data-driven skills.
• Outstanding interpersonal, written, and verbal communication skills with internal and external audiences in various communication styles and with multiple stakeholders. Strong collaboration skills with the ability to partner across departments, ensuring that marketing efforts are aligned.

• Proficiency with online platforms, including CRM systems, marketing automation, social media, content, analytics, and advertising.

• Basic knowledge of the Adobe Creative suite and understanding of social media, and web content management. Experience with WordPress a plus.
• Expertise in finding and managing outstanding vendors who augment organizational capabilities, e.g., writers, photographers, and public relations firms.
• Demonstrated ability to create and leverage metrics relevant to marketing and to translate insights into action, including to refine strategies and/or tactics.
• Enthusiastic approach to work, with the ability to work effectively in a team environment and contribute to team building and culture.
• Advanced project management skills, with demonstrated success in managing large projects, meeting tight timelines, and attention to follow-up.

Work Days and Hours
Primarily day schedule Monday-Friday and is required to participate in Marketing events throughout the year that are on evenings and/or weekends.

Candidate Tip

Add "apps.bamboohr.com" to your email contact list so you make sure to receive emails from HSSV regarding your application.