Director, Multimedia Storytelling

Category:: Staff and Administrators
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Department:: MKT-Marketing and Communications 7100
Locations:: Worcester, MA
Posted:: Mar 8, 2024
Closes:: Open Until Filled
Type:: Full-time - Exempt
Position ID:: 173470

About Clark University:

Founded in 1887, Clark was one of the first all-graduate institutions in the United States. Today the University is a highly-ranked, student-centered institution educating approximately 2,350 undergraduate and 1,150 graduate students to be imaginative and contributing citizens of the world and to advance the frontiers of knowledge and understanding through rigorous scholarship and creative effort. This commitment to scholarship and inquiry reflects the University's commitment to "challenge convention and change our world" and to address issues of critical importance to society. It is also reflected by Clark's many national and international distinctions, including recognition for its diversity and inclusion efforts, innovation, community engagement and impact, as a top green campus, and for having a distinguished geography and international development program. Clark has also been included in the groundbreaking Colleges that Change Lives guide since it was first published in 1996.

Clark is located in Worcester, Massachusetts, a dynamic, diverse city "on the rise." The second largest city in New England, Worcester is home to 11 institutions of higher learning and is increasingly recognized for its growing healthcare and biotechnology communities, its thriving cultural scene, and as a vibrant food hub.

Job Description:

SUMMARY:

The Director of Multimedia Storytelling is responsible for the creation and innovative application of high-impact, high-quality video, audio, and other multimedia to advance the University's overall communications and marketing efforts. This newly established position reflects a heightened emphasis on multimedia to capture and convey the Clark experience, including with the accomplishments of the University's human talent and the University's significant impact across the world. The Director partners with the Senior Creative Director, University Photographer, and other MarComm team members to drive content creation that attracts and engages a diverse audience, builds thought leadership, effectively deepens affinity to Clark University, and strengthens community cohesion around the University brand to achieve significant institutional goals including increased admission applications and yield, increased student engagement and retention, enhanced alumni giving and involvement, and strong staff and faculty morale.
Serving as a creative thought leader, strategist, producer, and hands-on technician, the Director of Multimedia Storytelling ensures that well-planned and meaningful multimedia experiences are an organic part of and at the forefront of the Office of Marketing and Communications' efforts.

The Director of Multimedia Storytelling is also responsible for aiding in the continued development of the University's Digital Asset Management (DAM) system to store and make easily accessible all multimedia assets created in-house and by external or freelance partners. The Director will develop best practices around using the DAM system effectively and help to drive university-wide adoption.

KEY RESPONSIBILITIES:

• Produce and coordinate videos, photoshoots, digital graphics, podcasts, infographics, animations, slide presentations, and other multimedia content that is fresh, compelling, and inspires our core audiences to engage and act.
• Work closely with the Senior Creative Director and the MarComm team to develop Clark's institutional voice and brand, reflecting a strong understanding of the importance of brand identity and the use of multi-channel content to achieve cohesive brand voice.
• Serve as MarComm's in-house videographer and as necessary photographer, as well as technical lead in the use of teleprompter, lighting, sound equipment and other production tools in support of presentations, events, and other campus projects to ensure that University digital products and programs have consistently high production values and provide a high-quality user experience.
• Elevate the quality and variety of multimedia content through identifying high impact stories, mediums, and distribution methods and the ability to deliver a range of video styles and formats to best serve the individual project's goals and objectives.
• Demonstrate conceptual thinking and creative problem solving to pitch, prepare, and present cohesive, creative concepts to support a variety of internal and external communications and marketing campaigns through effective storyboarding and other ideation processes.
• Stay abreast of emerging creative platforms, digital design trends and technologies, and ways to implement those through professional development and training.
• Coordinate documentation and storytelling of major events or projects, traveling or directing vendors to gather content in-person as needed.
• Coordinate use and maintenance of multimedia equipment and media studio. Research and recommend equipment and software updates based on industry best practices
• Ensure timelines and deliverables are well-coordinated across departments and on time.
• Serve as direct supervisor for the University Photographer and create a culture that nurtures, inspires, and delivers artistic, high-quality photographic assets.

Requirements:

REQUIRED:

At least five years of experience in conceptualizing and executing high-quality multimedia assets in various formats, including video, photography, animation, and audio.

A portfolio of creative output that shows relevance to and understanding of the specific challenges and opportunities we face at Clark.

Technical skill in all aspects of video production including editing, shooting, pre- and post-production.

Strong skill in planning and executing integrated communications projects.

Demonstrated leadership and collaboration skills and a collegial, can-do spirit.

Undergraduate degree in related field.

PREFERRED:

Motion graphics capability.

Photography skills.

Experience managing a complex digital asset management system.

Additional Information:

As of June 1, 2023 Clark University no longer requires employees or students to be vaccinated against COVID-19. However, Clark urges all community members to follow CDC guidelines for COVID-19 vaccination, which recommend that everyone stay up to date with COVID-19 vaccines including booster doses. This is important for your own personal health as well as the health of our community.

At Clark University, we are dedicated to building a workplace that celebrates diversity and fosters inclusion. We believe that diversity of experiences, perspectives, and backgrounds leads to a more innovative and productive work environment. Our commitment to diversity, equity, and inclusion is reflected in our hiring practices, employee development programs, and campus culture. We welcome and encourage individuals of all backgrounds to join our team and contribute their unique ideas to help us achieve our goals.

Clark University offers a generous benefit package for full and, if applicable, part-time employees that include; paid time off, generous retirement plan, group health and dental insurance, life insurance, and tuition, along with use of many campus amenities. For a complete list of benefits for eligible employees visit here.

To review the Clark University Police Department Annual Security and Fire Safety Report visit here.

Application Instructions:

To be considered for this position, you must submit your credentials online. Create a Clark University Careers Account by clicking on the APPLY NOW button below. You will be able to upload the following documents, which are required for consideration:

• Resume
• Cover letter

See the FAQ for using our online system. Please contact us if you need assistance applying through this website.

Already have a Clark University Careers Account? Login to your account to add documents or update your account.

Review of applications will begin immediately and continue until the position is filled. Salary will be commensurate with skills and experience.

Applicants must be currently authorized to work in the United States for any employer.

A successful background check is required upon acceptance.