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Director Social Strategy & Operations
About us:
Target is an iconic, beloved and well recognized brand, a Fortune 50 company and one of America's leading retailers.
Target Social is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights, and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. A role with Target Social is an opportunity to drive innovation in the social space - leading guest-centered strategies that increase brand relevance and commercial impact through social.
Principal Duties and Responsibilities
As a Director, Social Strategy & Operations, you will:
- Lead the social operations, analytics, PM teams and how we connect to broader marketing
- Nurture relationships and draw connections across key cross-functional stakeholders in service of strategy acceleration.
- Drive for simplicity and clarity, fostering alignment and translating intent to action for the entire team.
- Promote a culture of inclusivity and learning, anticipating team and business needs.
Drive team towards continuous improvement through operations, tools and technology
- Own social tool stack, social marketing automation, end-to-end workflow and associated agency relationships
- Manage the social media operations team to streamline workflow, centralize communication, provide workload visibility across teams
- Act as team lead for all social reporting, operations, tool suite to create a modern, shareable and user-friendly process.
- Lead development of social listening tools to leverage large sets of social data to analyze guest conversation themes and form guest engagement strategies
- Oversee social forecasting process to ensure consistency and value
- Ability to guide technology product teams to advance the work and agenda of the organization
- Build and lead global social operations team
- Spearhead experimental efforts in social commerce and shoppable content, Metaverse and other emerging platforms/tools
Translate Strategy to Action and Building Effective Routines
- Demonstrated ability to navigate and lead complex cross-functional initiatives - leading (v. just influencing) without authority at all levels and representing Social in a clear compelling way.
- Identify, own and establishing reliable operating norms and routines within Social that align to Enterprise.
- Exceptional communication skills - active listening, written and verbal. An ability to listen for and filter robust inputs to make quick connections and communicate the most critical points in a clear, simple and actionable way.
- Trusted partner, ability to take in a lot of information, work in confidence and remain objective in decision making to advance the organization and work
- Strategic thinking with an ability to develop and translate strategy to action and adjust strategy based on capabilities. Includes, ability to ruthlessly prioritize effort v. impact.
- Active roundtable operational leader who leads with a guest mindset and with a keen understanding of and ability to apply an operational lens.
About Me:
Ability to work in a fast-paced, ever-changing, highly interactive environment interfacing amongst senior most executives and throughout the organization to accelerate work that matters most.
- Four-year degree
- Experience of 10 plus years of work experience in marketing, social, digital and media fields with major/admired brands.
- Demonstrated fluency in digital & social marketing, program management, operations, product and technology.
- A deep understanding of the digital and social landscape and its potential for compelling brand narratives and performance campaigns, combined with a deep understanding of the marketing technology stack.
- Deep knowledge of consumer trends and the evolving media and digital marketing landscape; including social media and social commerce and how it is transforming marketing and overall retail.
- Established track record of building an engaged team by skillfully assessing, staffing, developing, and retaining talent in addition to driving positive team culture.
- Ability to facilitate communication between business and technology teams while also elevating key headlines and discussions to Sr leadership teams
- High personal accountability and comfort with ambiguity.
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Supply Chain Facility or reach out to Guest Services at 1-800-440-0680 for additional information.
Application deadline is : 05/20/2024
Qualifications:
