Director, Marketing and Communications (Marketing Generalist)

VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)
Department Information
University Communications and Marketing provides strategic leadership to protect, advance, and elevate the university's brand and reputation in Indiana and around the world by creating guiding resources for and collaborating with communications and marketing partners across all IU campuses, schools, departments, and centers.
The Office of the Vice President for International Affairs (OVPIA) and the teams of staff in OVPIA's offices are the stewards of international activity across all campuses of Indiana University. We provide strategic leadership and advocacy for all international programs and projects and coordinate the resources necessary to sustain their growth.
Our goal is to enable as many students, faculty, and staff as possible to pursue international and intercultural knowledge and experiences and to become engaged global citizens.
Within OVPIA, the Office of International Services provides international students and scholars with assistance in all areas related to international study including admissions, visas, advising, and employment.
Job Summary
The Director of Communications and Marketing serves as chief communications and marketing strategist for the Office of International Services (OIS) and campus international programs. This includes establishing and ensuring consistent application of a high-level communication and marketing strategy to advance the international identity of IU and visibility of the OIS for a wide range of internal and external constituencies. In alignment with University Communications and Marketing, the director is responsible for developing the OIS brand, overseeing its deployment across OIS units, and ensuring it works in concert with the overall branding strategy of the university.
Department-Specific Responsibilities

• Provides business/systems analysis and technical support for OIS communications activities, especially in the area of website development and Salesforce CRM deployment.
• Supervises the OIS Marketing and Communications team, with responsibility for international recruitment, admissions, and student and scholar support and outreach initiatives.
• Serves on the OIS senior staff team, contributing to broad strategic planning efforts, and serves as a liaison to various campus and university units, committees, and partners.
• Develops and implements a strategic communication and marketing plan that advances the visibility of the OIS and the international identity of IU. This strategic plan will address both policy development and tactical operations related to messaging, content creation, digital asset management, web development and maintenance, crisis communications, Salesforce Marketing Cloud/CRM, and social media deployment, print and digital publications, data presentation and dissemination, public events management and protocols for hosting international delegations.
• Ensures consistent quality and adherence to institutional branding guidelines and industry best practices.
• Serves as the primary technical and functional resource for communication and marketing platforms utilized by the OIS. This includes utilizing web and CRM analytics to inform decisions, determining scope of communication activities that are feasible within IU-provided systems and available OIS resources, and acting as a first line of review for technical issues related to communication activities.
• Oversees the development, creation, and dissemination of both templates and content for strategic communication initiatives across all OIS units and executive leadership.
• Directs OIS Marketing and Communications team operations.
• Provides operational oversight to other OIS staff with designated communication or marketing outreach roles, including training on system usage and Communications policy.
• Serves as manager of the OIS brand to ensure compliance with relevant university, OIS, and industry standards.
• Liaises with communications staff across schools and community organizations to facilitate collaboration on promoting IU's strategic international initiatives.
• Serves as project manager for OIS communication and marketing projects done in conjunction with University Communications and Marketing or external vendors.
• Manages related budgets.

General Responsibilities

• Independently develops and executes basic and complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
• Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
• May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
• Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
• May provide guidance to lower-level Marketing Generalists; may make process and operational recommendations to manager.

Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required

• Bachelor's degree in communications, marketing, English, public relations, or related field

Preferred

• Master's degree in communications, public relations, media arts, graphic arts, or related area

WORK EXPERIENCE
Required

• 5 years in relevant field

Preferred

• 5 years of progressively responsible communications experience, including web development and emerging technologies
• Experience in project and design management at a research university or other large complex, internationally-focused organization
• Events management experience
• 1 year of sustained and/or cumulative intercultural encounters with people of other countries and cultures, at home and/or through periods of time spent overseas

SKILLS
Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrates time management and priority setting skills
• Demonstrates a high commitment to quality
• Possesses flexibility to work in a fast paced, dynamic environment
• Seeks to acquire knowledge in area of specialty
• Highly thorough and dependable
• Demonstrates a high level of accuracy, even under pressure
• Possesses a high degree of initiative
• Ability to influence and collaborate with internal and/or external constituents

Preferred

• Expert knowledge of marketing concepts, strategies, and techniques
• Comfortable with learning new technologies and teaching them to various audiences
• Strong technical and analytical skills, with willingness to embrace new technology
• Good understanding of design processes and a keen eye for design
• Ability to work effectively with multiple stakeholders
• First-hand understanding and an ability to communicate about the value of intercultural and/or international experiences
• Familiarity with the following a plus: Salesforce, Slate, Adobe Suite: Photoshop, InDesign, and Lightroom

Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Bloomington, Indiana
This position will work primarily in-person from the newly constructed Ferguson International Center.
This position may be eligible to work a hybrid schedule (mix between remote and in-person work), subject to change in the future based on university policy and business needs.
Advertised Salary
$72,000 - $80,000 per year
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:

• Multiple plan options for medical insurance
• Dental insurance
• Health Savings Account with generous IU contribution
• Life insurance, LTD, and AD&D options
• Base retirement plan contribution from IU, subject to vesting
• Additional supplemental retirement plan options
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave
• Employee Assistance Program (EAP)

Learn more about our benefits by reviewing our online Benefits Brochure .
Job Classification
Career Level: Advanced
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Marketing
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
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