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SalaryPosition Overview
Stateside Associates seeks a dynamic and results-driven Director of Marketing and Business Development to join our team. In this role, you will be responsible for driving revenue growth through effective Business Development strategies and innovative marketing initiatives. The ideal candidate will possess a unique blend of strategic thinking, leadership skills, and a proven track record of success in Business Development and marketing.
Responsibilities
Business Development
- Support the Business Development Manager throughout the sales process, from prospecting to closing deals, ensuring seamless and efficient pipeline management.
- Identify client and prospect trends to inform strategic decision-making and optimize Business Development efforts.
- Collaborate with the Business Development team to develop and execute comprehensive Business Development plans aligned with company goals and objectives.
- Responsible for maintaining a CRM database (HubSpot) of potential clients and existing prospects.
Marketing
- Lead the development and execution of marketing strategies to generate leads and increase brand awareness through multi-channel marketing efforts.
- Work closely with the marketing team to create compelling content, campaigns, and materials that resonate with target audiences and drive engagement.
- Utilize data and analytics to measure the effectiveness of Marketing and Business Development efforts, and adjust strategies as needed to optimize performance.
- Build and maintain strong relationships with key stakeholders.
- Stay informed about industry trends, competitive landscape, and emerging technologies to identify new opportunities for growth and innovation.
- Responsible for maintaining a CRM database (HubSpot) for marketing efforts.
Job Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 8 – 10 years of experience in Business Development, marketing, or a related role, with a proven track record of success in driving revenue growth.
- Strong understanding of sales and marketing principles, techniques, and best practices.
- Exceptional communication and interpersonal skills, with the ability to build rapport and influence decision-makers at all levels.
- Strategic thinker with the ability to translate business goals into actionable plans and initiatives.
- Highly organized with excellent project management skills and attention to detail.
- Proficiency in CRM software, marketing automation tools, and other relevant technologies.
- Demonstrated leadership abilities, including the ability to motivate and inspire cross-functional teams.
- Willingness to dive in and assist with copywriting, email creation, and creative design, as needed.
ABOUT STATESIDE ASSOCIATES
Stateside Associates is a national state and local government affairs firm based in the Rosslyn area of Arlington, Virginia. We provide our clients with a comprehensive approach to state and local government affairs, helping them to develop and implement advocacy, engagement and procurement efforts, supported by customized information, research and monitoring support tailored to our clients’ specific needs. We support Corporate, Trade Association and Advocacy Coalition clients across a wide range of industries.
We foster a collaborative team atmosphere and incorporate enjoyment into our workplace through regular team-building and social activities. Emphasizing professional development, we are committed to providing training and feedback to assist your growth in your current role and, more importantly, in your overall career advancement.
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Please note the current policy requires all Stateside Associate employees to be fully vaccinated against Covid-19.
