Director, Growth Marketing

Our Mission

As the world’s number 1 job site\*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.

(\*comScore Total Visits, September 2023)

Day to Day

As part of the Marketing team, you will help Employers of all sizes discover Indeed. Whether creating impactful advertising, coding bidding algorithms, or looking for news stories in Indeed's labor data, Indeed marketers bring diverse skills to help shape and share Indeed’s story. We also partner with our sister company Glassdoor to reach and engage job seekers and clients.

Simply put, we help people get jobs, and we want to share our story with the world.

Responsibilities

As the Director of Growth Marketing, you will own and drive the media strategy and execution of growth programs in the US with a focus on small to medium-sized businesses (SMB) across the following primary channels: TV (Broadcast, Cable, OTT/CTV), Radio (AM/FM, SiriusXM, Streaming Music), and Podcasts. You will manage the planning, budgeting, execution, and optimization of large-scale campaigns through our media agencies. You will focus on delivering significant new employer customer acquisition growth while ensuring efficiency by hitting Cost-per-acquisition (CPA) targets. You should be able to synthesize campaign performance into a compelling strategy that serves as an anchor of the overall marketing plan. You will run this practice like a business and be responsible for the P&L and ROI of the team’s efforts. While this role primarily focuses on driving new customer acquisition via TV & Audio, depending on the candidate’s expertise the role could include a mixture of additional acquisition channels.

• Owns media strategy, while managing quarterly campaign execution and optimization through our external media agencies for the following channels: TV (Broadcast, Cable, Digital TV), Audio (Radio, Streaming Music, Podcast) campaigns. Ensures alignment with the latest insights, continuously monitors and optimizes each channel towards the lowest cost per acquisition (CPA).
• Ensures that all media plans are consistent with the overall Growth marketing goals
• Identify and prioritize testing roadmap for TV & Audio
• Understands campaign reporting, the whys behind weekly and monthly trends, and makes significant strategic recommendations on how to optimize campaign performance
• Reviews recent performance against forecasted plans and underlying assumptions to establish if revised performance guidance is required or incremental investment opportunities exist
• Work with Media Agency to develop annual media plans that include both forecasted conversions and revenue
• Provide thought leadership, strategic insight, and clear communication (written and verbal) to your team and the organization on the company’s growth strategy
• Maintain a steady focus on people leadership and development
• Manages a team of 2+

Skills/Competencies

• 7+ years experience driving both media strategy and new customer acquisition through a variety of TV and Audio channels with a willingness to dive deep into understanding channel attribution
• Excellent written communication, proven presentation skills and detail-oriented with exceptional curiosity, critical thinking, and solution-oriented capabilities
• Bias towards analytics and measurement with extensive experience measuring your campaigns towards revenue-related goals
• Comfort and ease working with large budgets, aggressive targets, and the measurement of key performance metrics (E.g CPA)
• Demonstrates a proven track record of efficiently project managing and scaling large programs, while adeptly driving and managing multiple complex projects concurrently.
• Thrives in a fast-paced, ever-changing environment and demonstrates adaptability and self-motivation in learning new software, channels, and programs.
• Ability to build and nurture working relationships across all levels of the organization in a remote environment

Salary Range Transparency

US Remote 160,000 - 240,000 USD per year

Salary Range Disclaimer

The base salary range represents the low and high end of the Indeed salary range for this position in the given work location. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits.

Benefits - Health, Work/Life Harmony, & Wellbeing

We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners. Select your country and learn more about our employee benefits, program, & perks at https://benefits.indeed.jobs!

Equal Opportunities and Accommodations Statement

Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

Indeed is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact Talent Attraction Accommodations at 1-855-567-7767, or by email at accommodations@indeed.com. If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview.

Fair Chance Hiring
We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.

Indeed’s Employee Recruiting Privacy Policy

Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our site’s user and privacy policy found at https://www.indeed.com/legal, we also want to make you aware of our recruitment specific privacy policy found at https://www.indeed.com/legal/indeed-jobs.

Reference ID: 2023-43512

#INDMARKET

Job Type: Full-time

Pay: $160,000.00 - $240,000.00 per year

Benefits:

• 401(k) matching
• Flexible schedule
• Flexible spending account
• Health savings account
• Life insurance
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• Are you authorized to work in the US?
• Are you a current or former Indeed employee?
• How did you hear about this role?

Experience:

• managing TV & Audio campaigns that drive CPA metrics: 7 years (Required)
• TV & Audio tests that use control/tests for incrementality: 5 years (Required)

Work Location: Remote