Director, Creative Services

DUTIES AND RESPONSIBILITIES:
• Work closely with Aligned leadership, sales team, and other key stakeholders as a
creative champion of the Company’s narrative, technologies / products, infrastructure,
and key differentiators
• Work closely with key stakeholders within the Sales and leadership team to identify
customer / market / competitive trends, challenges, and opportunities, and be able to
capitalize on these via a variety of creative solutions that differentiate Aligned from its
competitors
• Develop leading messaging, content / narrative, designs, collateral, presentations,
proposals, and animation / visualization, video, spec sheets, quarterly business review
content, ABM programs, tour experiences, etc. to support the sales team during
strategic “in-deal” pursuits (hyperscale, large enterprise, and federal customers – both
new and existing)
• Ensure all creative materials are consistent with the Aligned Data Centers brand,
easily accessible and continuously updated through standardization and QA/QC
process
• Collaborate with the sales team to ensure they are properly trained on all creative
materials / narratives / supporting collateral
• Collaborate with the sales team to understand and optimize the buyer journey, go-tomarket / buyer engagement strategies (pre-sales), and Aligned’s “unreasonable
hospitality” program (post-sales)
• Drive consistent processes, standardization, and implementation of marketing,
creative, and content processes to ensure high quality and accuracy across a high
volume of development and construction efforts
• Conduct bi-annual competitive and performance metrics analyses to ensure efficacy
and timeliness of creative deliverables

SUPERVISORY RESPONSIBILITIES: Collaborate with third-party copywriters, graphic
designers, and web developer to ensure the timely and high-quality execution of creative
projects.

EXPERIENCE REQUIRED:
• BA or BS in Marketing, Business, International Business or other related major or
equivalent professional experience
• 6-10 years of progressive creative experience with preferred background in data
centers (4+ years)
• Experience in creating and executing creative solutions supporting large scale or
large volume deal pursuits
• Experience in collaborating with leadership, sales teams, and third-party providers to
execute creative strategies
• Experience designing and launching “go-to-market” strategies
• Ability to work independently and collaborate across teams
• Ability to understand audiences, requirements, real estate and products portfolios,
and industry trends - and adapt accordingly
• Creative and confident thinker with the ability to translate big-picture vision into
creative deliverables
• An appetite to learn and keep advancing their knowledge of the data center industry
• Willingness to travel (15%)
• Proficiency in MS Office, Adobe Creative Suite / Premiere Pro / After Effects,
ZoomInfo, Salesforce, Pardot, Unbounce, Canva, BIM, CAD, SketchUp, Revit
• Experience reading and understanding construction design documents and
architecture