Digital Marketing Strategy Sr Analyst

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 743,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability.
We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.
We Are
Accenture Marketing Operations is the global managed services arm of Accenture Song. We activate and optimize hyper-relevant, data-driven, brand experiences to deliver breakthrough marketing-led growth, cost effectively, across all digital consumer touchpoints and channels.
Advance your career in a fast-accelerating Digital Marketing agency on track to transform the industry and dominate the market. Disrupt, innovate, and change the way frictionless Marketing Strategy is delivered to clients at scale. Deploy new technologies and data-driven insights. Transform the performance of leading brands. Grow alongside our global talent network.
You Are
You're a self-starter, who has a passion for using numbers to tell a compelling story. You get excited about using your knowledge and expertise of Target's digital programs, teams and tools. You love the idea of supporting a dynamic and growing organization and making your mark on a business process because you are driven to provide value to the business anyway you can! Our team is comprised of innovative, data driven eCommerce experts with best-in-class technology, creative, design, marketing and retail media services capabilities. Our clients are some of the fastest growing and most well regarded digital-first retail brands in the U.S.
The Work:

• Be an expert on retail media search platforms (predominantly Target, but possible Walmart and Amazon as well); maintain platform certifications, push for advanced strategic uses of all platform tactics and technology
• Assume ownership of clients' monthly ad spend
• Analyze the ROI of marketing recommendations, driving incremental revenue while maximizing the Digital Marketing spend.
• Collaborate with Target's 3rd party marketing partners to optimize digital opportunities (i.e. Roundel, Criteo, Citrus Ads)
• Set up targeting, build, restructure and set up campaigns in assigned product channels
• Enable machine learning, automation frameworks and AI where appropriate
• Provide excellent client consultation, guiding strategy calls explaining complex retail search methodologies clearly and concisely, with the ability to manage expectations and priorities
• QA setup and checklists of best practices for campaigns/line items
• Pacing and monitoring of all assigned campaigns; adjust if needed to remain in budget parameters
• Maintain data accuracy within reporting structures and dashboards
• Monitor and adjust proactive and reactive optimizations
• Bring up new campaign and tactical execution ideas and opportunities to internal and external stakeholders
• Monitor, report and perform analysis on assigned campaigns
• Developing strategies across all marketing channels to improve client goals (e.g. CPA, ROAS) and achieve maximum efficiency
• Other duties as assigned

Here's what you need:

• A minimum of 2 years' career experience managing retail media or Google Ads paid search
• A minimum of 2 years' experience in a client facing role and/or presentation and reporting of data to senior management

Bonus points for:

• Bachelor's degree, preferably in marketing, statistics, computer science, business or equivalent experience
• Current certifications in Criteo, Walmart Amazon, Google Ads, Microsoft Advertising and GA4 at time of hire
• Previous experience with Criteo. Citrus Ads or Roundel
• Experience in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis
• Proactive self-starter with problem-solving mentality in situations with limited information/data
• Intellectual agility with an ever-learning mindset and superbly analytical
• In-depth understanding of digital media fundamentals and language
• Agency experience is preferred
• Ability to work at both a conceptual and detail level with strong problem solving and decision-making skills
• Strong organizational, communication and interpersonal skills

Travel:
Travel may be required for this role. The amount of travel will vary from 0 to 100% depending on business need and client requirements.
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, New York or Washington as set forth below.
We accept applications on an on-going basis and there is no fixed deadline to apply.
Information on benefits is here.
Role Location Hourly Salary Range
California $26.20 to $69.76
Colorado $26.20 to $60.29
New York $24.28 to $69.76
Washington $27.93 to $64.18
What We Believe
We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.
Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here
Equal Employment Opportunity Statement
Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation.
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Accenture is committed to providing veteran employment opportunities to our service men and women.
For details, view a copy of the Accenture Equal Employment Opportunity and Affirmative Action Policy Statement
Requesting An Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email or speak with your recruiter.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.