Director Of Digital And Media Strategy

Come join our Marketing team as the Director of Digital and Media Strategy! In this role, you will collaborate with both internal and external partners to develop and execute various media strategies for the SMSC Gaming Enterprise. If you are collaborative, diverse thinking, and creative - we are looking for you to join our premiere casino resort and entertainment destination! Enjoy weekly pay, 401k match starting day one, and onsite health clinics. Whatever your goals may be, let Mystic Lake Casino help get you there!
Job Overview: Responsible for understanding the organization's business goals and helping to achieve them by leading both the planning and execution of online and offline media strategies, as well as overseeing the web and mobile app portfolio for the SMSC Gaming Enterprise. Works collaboratively with internal and external partners to develop campaigns that create brand loyalists across multiple demographics. Serves as the lead social media strategist identifying new channels and audiences to drive brand awareness and build loyalty from existing and potential guests. Provides leadership to the Digital and Media teams, building an environment of engagement, trust, inclusion, open communication, creative and diverse thinking, problem-solving, and a collaborative team effort.
Outstanding Benefits & Awesome Perks: Enjoy competitive weekly pay, outstanding benefits and advancement opportunities. Generous benefits include medical, dental, life and disability insurance, onsite medical clinics and pharmacy, 401(k) retirement plan, paid time off, wellness programs and more. Plus, take advantage of perks like discounts on childcare, fuel, bus passes and fitness membership, free uniforms, free uniform cleaning and tuition reimbursement.
Who We Are: Mystic Lake Casino Hotel® and Little Six Casino® are owned and operated by the Shakopee Mdewakanton Sioux Community (SMSC). SMSC has a diverse collection of enterprises on its lands in Prior Lake and Shakopee, Minnesota. From Mystic Lake Casino Hotel, Little Six Casino, and Mystic Lake Center® to natural grocery stores and fitness centers, our enterprises help drive the local economy.
SMSC has donated more than $350 million to organizations and causes and has contributed millions more to regional governments and infrastructure such as roads, water and sewer systems, and emergency services. The SMSC is the largest philanthropic benefactor for Indian Country nationally and one of the largest charitable givers in Minnesota.
We are committed to inspiring possibilities, fostering meaningful connections and creating memorable experiences for our guests. We welcome all voices and encourage innovation. We're always looking for talented people to join our community. You'll be part of a fun, connected team that values your skills and supports you as you grow. Stay connected with us at mysticlake.com/careers.
Job Requirements:
Reflects MINIMUMEDUCATION, TRAINING, CERTIFICATION and EXPERIENCE required in order to meet the expectations of this job:

• Bachelor degree in Business, Marketing, Marketing Technology or related field and a minimum of 10+ years progressive experience in high volume hospitality, gaming, retail, agency, or related business.
• 6+ years progressive direct people leadership experience of direct.
• 3+ years experience in paid media advertising including both traditional and digital (search social, programmatic) including: developing, optimizing, analyzing and reporting on paid campaigns; multichannel strategy and execution; and paid search and social platforms.
• 5+ years experience in developing and managing digital platforms (i.e., social, web, email, text, app, and CDP) including: analytics and reporting; web strategy including UX/UI, information architecure, and web development.
• Profiency in the Adobe Marketing Suite, specifically Workfront, AEM, AEP, AJO, Target, and Analytics
• Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Possess a solid understanding of the social media and marketing universe including Facebook, YouTube, Twitter, Instagram, Snapchat, TikTok, TripAdvisor, Yelp, Google+, Linkedln, etc.
• Proven ability to lead cross-functional teams and foster high-impact collaboration
• Excellent leadership, organizational and public speaking skills.
• Excellent communication skills and demonstrated effectiveness building strong working relationships.
• Experience with developing integrated media plans, deliverables, execution and reporting.
• Excellent verbal and written communication skills, with an eye for detail.