Digital Marketing Specialist Ii

Unlock your potential with Quantum ePay® - a payment processing firm that helps business owners lower their costs, earn more money, and improve their quality of life.
We offer truly innovative payment processing solutions and an ever-expanding line of products to boost productivity, enabling our clients to operate efficiently and effectively in confidence. With a focus on providing exceptional service to our merchants, we bestow integrity, teamwork, passion and delivering reliable service. Our company is growing, and we are seeking a skilled Digital Marketing Specialist II!
As a Digital Marketing Specialist II, you will maximize Quantum's online advertising efforts across various platforms, enhance our presence on search engines, and lead effective email marketing strategies. The ideal candidate will be a technical expert in creating targeted online ad campaigns, mapping customer journeys, creating and managing audience segmentation, determined to improve our brand's visibility online, and proficient in using CRM tools to build and maintain customer connections.
Core Responsibilities

• Develop, manage, and optimize pay-per-click (PPC) campaigns on Meta (Facebook, Instagram) and Google Ads.
• Optimize & manage email campaigns.
• Implement advanced audience targeting and segmentation strategies for ad campaigns to ensure that marketing efforts reach the most relevant and responsive audiences.
• Improve website and content visibility in search engine results, leveraging SEO best practices to increase organic traffic.
• Analyze performance data from campaigns, social media posts, and website analytics to measure effectiveness and ROI.
• Analyze and map customer journeys to identify key optimization touchpoints and enhance the customer experience.
• Utilize our CRM (Salesforce/Pardot) to target and manage customer interactions.
• Work closely with the Marketing Manager and Content Marketing Specialist to ensure all digital content is optimized for search engines and ad performance.
• Create and manage email marketing campaigns via audience segmentation and optimization to continuously improve & maintain high click-through rates.
• Ensure all Digital Marketing activities comply with industry and legal standards, including data privacy laws and advertising regulations.
• Stay informed with the latest Digital Marketing trends, tools, and best practices and adapt strategies accordingly to keep marketing efforts relevant.

Required Qualifications

• Proven experience in Digital Marketing, specifically with PPC campaigns, SEO & Email Marketing.
• Experience with CRM software, preferably Salesforce & Pardot.
• Expert with Google Ads & Meta advertising platforms.
• Expertise in Google Tag Manager, Google AdWords, Google Search Console
• Expert in SEO best practices & tools.
• Proficient in email marketing and segmentation techniques.

Beneficial Certifications

• Google Analytics Certified.
• Google Ads Certification.
• Facebook Blueprint Certification.
• Email marketing certifications from platforms like HubSpot.

Salary:
This role includes quarterly profit-sharing bonuses as part of a total compensation package, in addition to a full range of medical, dental, retirement planning, and/or other benefits.
Base salary range: $67,000 - 83,000
Salary including quarterly profit-sharing bonus and comprehensive benefits program range (annualized): $88,125 - $107,325
Why Work Here?

• Awarded Top Workplace of Orange County by the OC Register two years in a row!
• FLEX PTO!
• New state of the art, open-concept facility with stand-up desks, balance boards, stationary bikes and more!
• Work hard, play hard culture!
• Bi-weekly Beer Socials and monthly BBQs!
• Proven "promote from within" mentality!
• 5-year anniversary gift is a ROLEX!
• Benefit offerings:
  • Medical, dental, vision, acupuncture, and chiropractic
  • 401k; 100% employer match processed semi-monthly, up to 4%
  • Quarterly Profit Sharing