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SalaryDigital Marketing Specialist
DEPARTMENT: Marketing Department
REPORTS TO:President & COO
SUPERVISES: None FLSA: Exempt, Non-Officer STATUS: Full Time
EEO Classification: 2 Professionals
JOB GRADE: 5
HOURS: Regular full-time 40 hours.
SUMMARY: The Digital Marketing Specialist is responsible for implementing a Field & Main customer experience in the digital realm, that is distinctly different, and that enlivens the mission and culture of service beyond our banking centers’ walls; and proposing and implementing creative strategies for Field & Main’s marketing, public relations, internal communications, corporate social responsibility, and community relations as they relate to electronic communications. A strong knowledge of social media principles, online and digital communication, media relations, and brand & project management is required. This position collaborates with various areas of the organization to ensure our brand message is consistent, timely, and relevant to the Field & Main Bank strategy.
EDUCATION & EXPERIENCE:
- A four-year college degree in communications, public relations, marketing, advertising, or a related field, or equivalent work experience.
- 5 or more years of communications/marketing/sales experience (preferred).
- Exceptional writing, editing, and proofreading skills.
- Digital and social media expertise.
- Event planning experience.
- Strong public relations, organizational, leadership, and verbal communications skills.
- Proven ability to run multiple projects simultaneously.
- Excellent client service skills.
- A passion for monitoring news coverage and industry trends to bring new opportunities and ideas to the organization.
- Ability to lead others on committees or as direct reports.
- Proficiency with Microsoft and Macintosh software applications.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Strategies, Customer Engagement, and Service Delivery
- Promote the Field & Main brand and reputation, and assist with certain aspects of the financial institution’s customer service experience especially as it relates to digital. Consultative responsibilities throughout the organization to ensure customer experience meets brand standards across all lines of business, while maintaining the highest level of customer service, standards of care, and demonstrate the company’s core values in all actions.
- Leverage relevant research, market insights, and target market and client data analytics, establish short- and long-term plans and corporate strategies for branding, public relations, and marketing activities.
- Ensure all work products, communications, creative, and business processes meet high quality standards and comply with applicable policies, laws, and regulations.
- In collaboration with senior leadership and other internal committees, analyze, recommend improvements in, and participate in the development and introduction of customer service policies, programs and services, and assist in the development of new products designed to provide a competitive edge, enhance the customer experience and meld with Field & Main's brand and culture.
- Using research, provide opportunities for consumer involvement and input on service-related issues and concerns to demonstrate commitment and responsiveness to customer needs.
- Effectively manage vendors and create strategic partnerships.
- Ensure internal communications messages are consistent across electronic mediums and markets - and consistent with external communication messages.
- Respond to feedback from team members and adjust communications content accordingly.
- Maintain and oversee management of the company's intranet design, content, administration, and training.
- Deliver presentations to employees and the board of directors, as requested by leadership.
- At the request of senior executives, provide updates on departmental developments, via face-to-face and through regular written communication.
- Assist in development and delivery of an incredible educational, immersive, and exciting experience to all current and future customers.
Social Media
- Lead all social media efforts on various platforms: Facebook, LinkedIn, Instagram, etc.
- With HR and other departments, coordinate the collection of team member achievements to be promoted on social media and through in-bank “point of sale” recognition posters, digital communications, etc.
- Point of contact for Social Assurance and other relevant software or vendor relationships that enhance social media and/or CRA and Compliance reporting.
- Document events, workshops, and other relevant happenings (both internally and externally) with photographic and video content.
Community Relations Services
- Work with the CRA Officer and promote the Bank's CRA policies and programs; participate in various professional, civic and community activities; forward all related documents, comments, or requests to the CRA Officer.
- Participate in community organizations and events to enhance the images and reputation of the financial institutions in the communities it serves or plans to serve.
- Promote excellent customer service, by consistently providing premier customer satisfaction with a friendly demeanor, can-do attitude, and willingness to help at all times.
- In conjunction with senior leadership, ensure service standards and standards of care are implemented and enforced to guarantee an extraordinary customer experience.
- With the assistance of Field & Main’s compliance department, stay abreast of regulations and legislations, as well as other political and policymaking events that directly affect the financial institution.
- Participate in weekly meeting with CEO, President, and Marketing & Community Relations Officer, AVP to coordinate community giving, sponsorships, and other brand related discussions.
- Attend and encourage attendance at community events sponsored by Field & Main.
- Sit on boards/committees as a representative of Field & Main.
- Tell the story of Field & Main in our communities.
Business Development
- Support the organization’s business development initiatives, including events and campaign planning for Top 100 retention and Top 1,000 prospects.
- Support customer feedback initiatives through creation, testing, and launching of survey campaigns.
Branding & Marketing
- Identify newsworthy stories about the organization; write and distribute news releases and company announcements.
- Write and manage various company communications; collaborate with departments across the organization.
- With Marketing & Community Relations Officer AVP, share marketing responsibilities related to team member changes internally, such as ordering business cards, coordinating headshot photos, and updating team member profiles on the Intranet, SOS authorizations, etc.
- Assist in development of marketing and internal communications campaigns to support the strategic plan.
- Assist in managing Field & Main branding standards and compliance – font, color palette, etc. for print and digital materials.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Other duties/projects as assigned.
COMPETENCIES: To be successful in this position, an individual should possess and demonstrate the following competencies to perform the essential functions of this position.
- Attitude - Demonstrates a positive attitude regarding people and outcomes. Leads by example and exhibits Field and Main: culture, core values, and basics. Maintains the highest level of honesty in handling customer, employee, and bank information. Doesn’t take things at face value and is willing to question or look at documentation with a critical eye.
- Computer Skills - Have strong internet research skills. Have substantial familiarity and knowledge of social media, audio visual, and video conferencing equipment. The ability to learn new technical skills and commitment to pursuing continuing education opportunities to advance to the latest technical skills.
- Initiative - Ability to determine a correct course of action based on knowledge, policies, and sound judgment. Takes proactive steps to accomplish tasks without specific direction. Seeks out and takes responsibility for additional work assessments. Seeks out new learning opportunities. Offers new and innovative ideas. Keeps supervisor informed on status of incomplete tasks. Ability to consistently make correct decisions based on sound judgment, job knowledge, job experience, and job training. Willingness to take responsibility for decisions. Keeps supervisor informed of decision and reason and base for the decision. Strong administrative skills with effectiveness in developing tasks and managing resources to achieve targets and goals.
- Follow-Up - Completes assignments and tasks willingly, promptly, and efficiently. Responds with a sense of urgency to requests from customers, co-workers, and /or supervisor. Keeps supervisor informed of status of completed tasks. Displays willingness to prioritize completion of tasks, adjusts workflow, processes, and people to effectively accomplish assignments and management’s goals. Makes necessary decisions to complete directives and apprises management of situation. Consistently displays a high level of commitment and conscientiousness in completing assignments.
- Communication Skills - Relates positively and demonstrates advanced communication skills to customers, co-workers, vendors, and supervisors. Consistently keeps supervisor informed. Consistently demonstrates appropriate language expected in a professional work environment. Considerate and respectful of customers, co-workers, and supervisors by tone, volume, and mannerism used in communicating. Expresses thoughts clearly and proficiently in written and oral form. Possesses excellent group presentation skills to effectively coach team members on presentation skills, decorum, demeanor, and personal style. Maintains confidentially in all bank and customer related manners.
- Interpersonal Relationship Skills -Works well with co-workers, conveying thoughts and actions in a positive manner. Supports, accepts, and understands management and company directives and works to help achieve individual, departmental, and company objectives and goals with positive behavior. Consistently displays a willingness to cooperate. Receptive to suggestions for improvement. Strong sense of business propriety and decorum. Interacts and communicates with individuals at all levels of the organization. Dependable, consistently at work and on time, follows instructions, responds to management directions, and solicits feedback to improve performance.
- Time Management - Ability to consistently display a sense of urgency in completing tasks and servicing customer’s needs. Ability to maintain accuracy and quality of work, as quantity of work increases. Organizes, prioritizes, and plans work activities and use of time efficiently. Effectively prioritizes duties and develops a system that triggers action in own workflow. Possesses ability to realize urgent nature of tasks assigned. Effectively uses the proper resources to maintain an organized, neat, and efficient work environment necessary for completion of duties in a timely manner. Demonstrates accuracy and thoroughness and monitors own work to ensure quality and quantity of work. Takes time to verify work and promptly correct errors. Maintains all the required and appropriate records necessary in the job.
- Adherence to Policies & Procedures - Understands the importance of adherence to bank policies in job related functions, employee, and banking issues. Maintains confidentiality of employee, customer, and bank information within and outside of the company. Actions and behaviors reflect positively on the company. Maintains highest level of honesty in handling customer, employee, and bank information.
ADA REQUIREMENTS: Work is performed in an open office setting; one must be able to concentrate and perform work in an area that will likely result in the interruptions of one's duties. Ability to stand for long periods of time. May be required to lift items weighing up to 25-70 lbs.
This job may not be all-inclusive. Employees are expected to perform other duties as assigned or directed by management. Job descriptions and duties may be modified when deemed appropriate by management.
REV. 02.12.2024 JMB EOE/ Minorities/Women/Vets/Disabled
