Senior Digital Ecommerce Specialist - House Of Brands

At GE Appliances, a Haier company, we come together to make "good things, for life." As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.
The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.
Interested in joining us on our journey?
This role is responsible for leading the analysis of key eCommerce data for GE Appliances House of Brands with the goal of creating data-informed recommendations that meet business goals. This role partners cross-functionally to provide insights to microenterprise and business unit leaders that drive data-informed decision making to meet key goals and objectives relative to eCommerce. This role digs deep into the eCommerce data to identify insights and opportunities leveraging a variety of software analytics tools and is also responsible for clearly communicating findings and making recommendations to senior leaders in the business.
Position
Senior Digital eCommerce Specialist - House of Brands
Location
USA, Louisville, KY
How You'll Create Possibilities

• Provide insights and identify opportunities to grow, optimize, and improve the eCommerce business for GE Appliances House of Brands to deliver against revenue and margin goals.
• Interpret key business data sets and work across channels (email, website, paid marketing, etc) to implement data-driven strategies and action plans based on findings
• Research and create recommendations for new business opportunities based on GE Appliances and industry data trends/results
• Leverage quantitative analysis to support business intelligence strategies aligned with eCommerce goals and objectives
• Partner with Owner Channel's Shared Services COE to deliver measurement and reporting to provide a comprehensive, real-time view of our DTC business
• Advise and provide guidance on financial, operational, promotional, Omni-channel, and testing strategies
• Collaborate with microenterprise and business unit leaders to enhance the 360 view of eCommerce that strengthens data driven decision making
• Articulate and present data analyses and learnings effectively to the eCommerce team and to key stakeholders across the business
• Oversee the measurement of omni-channel KPIs and establish internal benchmarks to drive business effectiveness
• Work cross-functionally with Owner Channel's Shared Services COE and DT teams to communicate and manage business development priorities
• Analyze the effectiveness of campaign performance and forecast future trends
• Monitor SEM, SEO and affiliate channels to drive favorable ROI
• Lead special projects as requested

What You'll Bring to Our Team
Required:

• College or university bachelor's degree in Business, Software, IT, Sales, Marketing or other related field
• Minimum 5 years of prior relevant experience including eCommerce, digital marketing, and/or data analysis
• Experience in data analysis to create business recommendations aligned with key goals and objectives
• Excellent written and verbal communication with the demonstrated ability to influence leadership decision making leveraging data
• Demonstrated ability to prioritize projects and multi-task using excellent time management and organizational skills
• Proficiency in Microsoft Excel, Word, PowerPoint, Google Analytics, Tableau and SQL

Preferred:

• Demonstrated proficiency in presentation planning and delivery for senior leadership audiences
• Passion for creative thinking and ideation for innovative problem solving; Curious mindset with pro-active attitude.
• Experience in Salesforce and Datorama tools

Our Culture
At GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences. We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communities
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com