Digital Marketing Specialist

Is career growth and development important to you? Join Carbon2Cobalt for an exciting opportunity to join a growing and successful e-commerce company that focuses on developing its talent! Carbon2Cobalt provides excellent benefits and competitive pay. Enjoy a work-life balance culture.

Position Summary

The Digital Marketing Specialist will assist in developing and implementing comprehensive marketing strategies to drive online traffic, generate conversions, grow the digital customer file, and enhance brand visibility. The position will work within various channels, analyzing performance metrics, and staying current with industry trends to optimize the overall Digital Marketing efforts.

This position will report directly to Sr. Marketing Manager.

Responsibilities

Digital Strategy Development:

• Identify target audiences and develop digital campaigns that engage, acquire, and convert.
• Collaborate with agency partners to monitor, analyze, and optimize ad spend results.
• Provide data-driven recommendations to enhance campaign effectiveness.

Email and Social Media Marketing:

• Plan and execute marketing campaigns via Email and Social Media to nurture leads and drive conversions.
• Analyze performance metrics of campaigns and implement improvements.

SEO and SEM Auditing:

• Conduct audits of SEO initiatives including keyword research, on-page optimization, and backlink strategies.
• Assist in the management of paid search campaigns to maximize return on investment.

Content Marketing:

• Identify areas requiring high-quality content. Make recommendations and collaborate with creative team in generating such content, necessary messaging, calls to action and product details.
• Collaborate with creative teams to ensure produced media aligns with stated requirements.

Analytics and Reporting:

• Utilize analytics tools to track and report on the performance of Digital Marketing initiatives and website metrics.
• Provide insights and recommendations for continuous improvement.
• Perform, and present ad hoc analysis as needed.

Collaboration and Cross-Functional Support:

• Work closely with internal and external teams to align Digital Marketing efforts with overall business objectives.
• Support the integration of Digital Marketing tools and techniques into business processes.

Qualifications

• Bachelor’s degree in marketing or related field, with professional experience considered in lieu of education; 2+ years of experience in a direct-to-consumer ecommerce role, managing budgets of $2m+.
• Certification in Digital Marketing platforms such as Google Analytics; prior experience with digital and general marketing KPIs.
• Experience in creating and delivering marketing materials for omnichannel retailers; proficient with ESP systems and digital ad platforms (Google, Microsoft, Meta, etc.).
• Intermediate user of MS Office Programs-Particularly Excel.
• Ability to work independently in a complex, ambiguous environment.
• Preferred: Affiliate marketing or marketplace experience; willingness to support events and stakeholder needs outside traditional business hours and across time zones.
• Bonus: Experience working with or for agency partners.

Other

• Positive, proactive attitude with the ability to work independently; adaptable to changing priorities with self-directed flexibility and versatility. Experience in apparel, retail, and/or direct marketing industries is a plus.
• Comfortable in a fast-paced, entrepreneurial environment; deadline-oriented with a proven track record of driving tasks to completion and thorough self-review skills.
• Strong team player, contributing to a positive working environment; exceptional oral and written communication skills, with a keen eye for detail and accuracy.
• Strong interpersonal skills, effective at managing relationships with internal stakeholders and external partners/vendors; must value team chemistry and facilitate positive interactions.
• Flexibility to work 8am-5pm PST, M-F, with additional availability to accommodate deadlines/time zone differences; occasional travel as needed for business.
• Ability to sit, work at a computer, and communicate clearly; occasional lifting of up to 25 lbs. The company may revise job functions at any time; Carbon2Cobalt is an “at-will” employer.

Compensation is based on a variety of factors, candidate experience, qualifications, location as well as market and business considerations. Pay Range: $70,000 -$85,000.

We are an equal opportunity employer and welcome all qualified candidates to apply. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age (40 or older), disability, or genetic information. We comply with all applicable laws governing employment practices and do not tolerate discrimination or harassment of any kind. We encourage diversity and inclusion in our workplace and are committed to creating a safe and respectful environment for all employees.

Job Type: Full-time

Pay: $70,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• How many years of experience you have as a Digital Marketing Specialist?
• How many years of experience do you have in proficient with ESP systems and digital ad platforms (Google, Microsoft, Meta, etc.).?

Work Location: Remote