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Form of workJob Description
Job Title: Digital Marketing Specialist
Pay: $20-21
Job Overview: We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team. This role involves a comprehensive approach to Digital Marketing, encompassing PPC, SEO, and website design. The ideal candidate should have a strong background in e-commerce, with specific expertise in Shopify, and be well-versed in managing Facebook and Amazon advertising campaigns.
- Responsibilities:
PPC Management:
- Develop and execute effective Pay-Per-Click (PPC) campaigns across various platforms.
- Conduct keyword research, ad copy creation, and ongoing optimization to maximize ROI.
- Monitor and analyze campaign performance using analytics tools.
- SEO Strategy:
- Implement and enhance SEO strategies to improve organic search rankings.
- Conduct keyword research, on-page optimization, and backlink management.
- Stay updated on industry trends and algorithm changes to adapt strategies accordingly.
- E-commerce Expertise:
- Utilize e-commerce best practices to drive sales and improve the online shopping experience.
- Experience with Shopify, including setup, customization, and ongoing management.
- Implement strategies to increase conversion rates and reduce cart abandonment.
Qualifications:
- 1+ years in Marketing, Business, or a related field.
- Proven experience in Digital Marketing with a focus on PPC, SEO, and website design.
- Strong proficiency in managing Facebook and Amazon advertising campaigns.
- E-commerce experience, with expertise in Shopify.
- Knowledge of web analytics tools such as Google Analytics.
- Creative and analytical mindset with a focus on continuous improvement.
- Excellent communication and collaboration skills.
- Ability to stay current with industry trends and best practices.
What We Offer You:
· Paid federal holidays.
· Sick Pay and PTO
· Medical Insurance
· Christmas Bonus
· 401K with 3% Match
· Paid Maternity Leave
· Birthday Bonus
