Digital Advertising Specialist

Nexstar Media Group, Inc. is a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across its digital and television platforms, including more than 300,000 hours of programming produced annually by our business units. Nexstar owns America's largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar Digital is a Google Premier Partner, reserved for only 3% of participating companies. We offer an impressive sweet of targeted digital products for our advertisers: CTV/OTT, Pre-Roll/Post-Roll, YouTube, Geofencing, SEM, Social, Streaming Audio and more.
Job Description:
The Digital Advertising Specialist is a digital marketing guru that can work behind the scenes to ensures campaigns deliver results for clients while also helping Account Executives develop and present digital marketing solutions to client and advertisers. In this role, you will collaborate with Account Executives and management to determine the best digital strategies to reach our clients' goals. Once the client agrees and signs a contract, you will ensure orders are booked properly, launched on time, and delivering KPIs as promised. As the campaign runs, you will look for opportunities to optimize the campaign if needed and once the campaign is completed, you will create a recap of performance based on pre-determined KPI's.
Key Responsibilities:

• Work with account executives on developing proposals, assisting on sales calls with prospects and developing opportunities that drive customer results.
• In collaboration with account executives and sales management, develop and execute go-to-market sales strategies and tactics that result in exceeding revenue targets.
• Co-create, onboard, execute, optimize, and recap digital campaigns.
• Utilize data to recommend optimizations for campaigns.
• Establish, maintain, and grow meaningful client relationships.
• Have a complete knowledge and understanding of all Nexstar Digital products and services.
• Help Account Executives generate new digital marketing services business and grow business from existing clients.
• Help conduct continuous training on existing products and services and any new products or services that come available.

Qualifications:

• BA or BS in Business Marketing, Advertising or Communications preferred
• 2+ years of digital marketing, Digital Advertising sales, Digital Advertising project management or like experience preferred
• Significant knowledge of the local digital marketing services product offering and effective use for clients
• Motivated, enthusiastic, self-starter who can work effectively both independently and while collaborating in a team environment
• Effective communication and client presentation skills
• Ability to interact with high-level decision makers
• Ability to execute in an organization through collaboration and a consultative process
• Excellent follow-up, strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals
• Meaningful contributor in sales meetings, on digital marketing topics (ex. best practice sharing, industry trends)
• Be an effective partner with the market's sales team in generating digital revenue
• In-depth knowledge of online marketing tools and technology
• Excellent understanding and knowledge of social media platforms

Physical Demands & Work Environment:
Must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work near others.
Repetitive movements are required. Work may be conducted in extremely bright or inadequate lighting conditions.
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