When you hear the term "Digital Marketing," do you believe the skies the limit? Or even better, do you believe digital platforms offer a whole world of marketing opportunities? Super Vacuum Manufacturing Company, an established locally owned family business that manufactures fire equipment and emergency vehicles, is seeking a Digital Marketing Manager to join our existing six-person marketing team in Fort Collins, CO.
Position overview:
The primary responsibilities of this position will be managing and producing all paid digital campaign marketing efforts (on Google and social media platforms) for the company's nine divisions, as well Oelo Lighting Solutions' dealer network.
- SVI Trucks (svitrucks.com)
- Super Vac (supervac.com)
- Command Light (commandlight.com)
- OnScene Solutions (onscenesolutions.com)
- SVI Graphics (svigraphics.com)
- SVI Refurb (svirefurb.com)
- Super Vac Foundry (supervacfoundry.com)
- Oelo Lighting Solutions (oelo.com)
- IKON Fire (ikonfire.com)
The ideal candidate must have experience in placing and monitoring paid ads on Google (search, display, maps and video), as well as Facebook, Instagram and LinkedIn. The candidate must be able to optimize ad performance, as well as monitor ad budgets and rollover spend. The candidate will also be responsible for working with Oelo dealers to educate and "sell" them on our advertising services, as well as structure the dealer's custom ad strategy, administer pay links, optimize for performance and provide monthly dealer and division campaign reports. Lastly, the position will reconcile payments through the company's accounting software.
Skills and special requirements:
- Google Ad Certified in Search, Display, Video and Measurement
- Proficient or advanced in ad placement (on the above platforms)
- Ability to create Google AdWords and Analytics accounts
- Ability to measure campaign performance and provide optimization strategies
- Proficient or advanced in keyword research and SEO best practices
- Excellent copywriting and proofreading skills
- Proficient in Adobe Photoshop (to create display ad images)
- Experience with WordPress or a similar web content management system
- Experience working in CRM platforms, like HubSpot
- Knowledge of Microsoft Office applications (Word, Outlook and Excel)
- Outstanding communication and organizational skills
- Experience working in a deadline-driven environment, with the ability to prioritize multiple ongoing projects using existing resources
Education/experience:
- College graduate with multiple years of marketing experience in an agency or direct marketing setting
If you're interested in applying, please include the following with your application:
- Your resume
- Cover letter
- Salary requirements
Candidate must be drug free, work in person, be able to contribute in a fast paced/team atmosphere and pass a criminal background check.
Benefits
- Paid Time Off and Sick Time
- 401k matching
- Health and Dental Benefits
- Life Insurance
- Dental Bill reimbursements
- 9 Paid Holidays
- We believe your Birthday is a holiday and is a treated as such! Take your Birthday off and get paid!
- Employee Discounts through our vendors
For more information about our company, please visit jobs.supervac.com.
Super Vacuum Manufacturing Company is an Equal Opportunity Employer.