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Form of workDescription
We are looking for a talented and motivated individual to join our team at Rhino-Rack, a leading manufacturer of roof racks, bike carriers, and vehicle accessories. Our company is built on a foundation of core values, including customer centricity, innovation, development and growth, quality, safety, and collaboration. As part of our team, you will have the opportunity to work in a dynamic, fast-paced environment where your skills and ideas will be valued and appreciated.
About Us
In our 31st year, Rhino-Rack products have earned a reputation for their durability, quality, and innovative design. They are trusted and used by a wide range of people for both work and play, including 4WD adventure enthusiasts, weekend warriors, family road trippers, tradespeople, and anyone who needs extra space for their gear and equipment. Whether you're heading off on a camping trip, carrying tools to a job site, or transporting your bike to the trails, Rhino-Rack products can provide a secure and convenient solution. The company's products are designed to be versatile and customizable, allowing you to configure them to meet your specific needs. With a commitment to excellence and customer satisfaction, Rhino-Rack is a trusted brand that offers reliable products for anyone seeking to make the most of their adventures, no matter what they may be.
About The Role
As the Digital and E-commerce Advisor at Rhino-Rack, you will be responsible for driving our online presence and maximizing digital sales opportunities. That includes developing and implementing strategies to enhance the overall e-commerce experience for our customers. This role requires a deep understanding of digital marketing, e-commerce trends, and the ability to collaborate cross-functionally.
Key Responsibilities
- Develop and execute comprehensive e-commerce strategies to drive online sales and enhance the customer shopping experience.
- Identify and implement best practices to optimize the e-commerce platform for user engagement and conversion.
- Create and manage digital marketing campaigns across various channels, including social media, email, and paid advertising.
- Utilize data analytics to track campaign performance and adjust strategies for optimal results.
- Oversee the creation and management of engaging product content, ensuring accuracy, relevance, and consistency across all digital platforms.
- Collaborate with the marketing team to develop compelling visuals and copy that resonate with the target audience.
- Implement initiatives to improve the overall online customer experience, from website navigation to post-purchase support.
- Monitor customer feedback and reviews, addressing issues promptly to maintain high levels of customer satisfaction.
- Stay abreast of industry trends, competitor activities, and emerging technologies to recommend and implement innovative e-commerce solutions.
- Conduct regular market research to identify new opportunities for growth and product expansion.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in digital marketing and e-commerce, preferably in the automotive or outdoor industry.
- Strong understanding of e-commerce platforms, website analytics, and digital advertising.
- Excellent analytical and problem-solving skills.
- Effective communication and collaboration skills to work cross-functionally.
