Address
Form of work
SalaryOverview:
Crisis Text Line provides free, 24/7, high-quality text-based mental health support and crisis intervention by empowering a community of trained volunteers to support people in their moments of need.
Our mission is at the intersection of empathy and innovation — we promote mental well-being for people wherever they are.
Our vision is an empathetic world where nobody feels alone.
Why you should join our team:
- Our work is transforming the way people in pain access support at their fingertips
- Our work is innovative in the crisis response space
- Our dynamic, fun, and diverse culture
- Our meaningful cause, led by empathy and innovation
- Our strong values at the center of all we do
- Our commitment to diversity, equity and inclusion
- Our commitment to engagement and belonging
- Our commitment to our employees and their holistic wellbeing
- Our value of work/life balance
- Our growth mindset and prioritize professional development
- Our leaders who truly care
What you'll be doing:
The Marketing & Communications department drives powerful storytelling through marketing campaigns that increase the size and impact of our volunteer community and expand engagement with our core audiences.
The Digital Marketing Coordinator works in the Marketing and Communications team to assist in all areas of Digital Marketing and social media distribution. The Digital Marketing Coordinator should have a passion for all things marketing and technology, while being well-versed in concept ideation, strategies, implementation, and analysis of marketing campaigns.
Responsibilities:
Crisis Text Line is a fast moving, growing organization with a big vision and a critical mission. To serve our mission and vision, each role must be agile and flexible to meet the needs of the business, aligning daily work with business priorities as defined by managers and team leaders.
Here's a breakdown of the main focus areas for this position:
Paid Media
- Launch optimized online advertising through Google Adwords, Microsoft, Social Media networks, and other platforms to increase brand awareness and meet campaign goals.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Develop and execute ad strategies.
- Measure and monitor advertising analytics.
- Optimize paid advertising campaigns.
- Report on the growth and analytics of campaigns to stakeholders.
- Scale digital campaigns to maximize ROI.
- Monitor project status and advertising budget.
Social Media
- Assist in maintaining our social media channels and presence. .
- Online community management of our social community and respond to queries.
- Research current social trends and monitor the social audience to discover preferences and online partnership opportunities.
- Facilitate crisis communications and provide support to affected communities.
- Monitor, engage, and facilitate communication of our platforms at all times.
Search Engine Optimization
- Research and propose new SEO opportunities.
- Support SEO strategies to increase organic traffic.
- Perform on-page optimization, technical SEO, keyword research and competitor analysis.
- Other duties as reasonably assigned.
Qualifications:
- 2+ years of relevant marketing experience.
- Technical skills of using SEMrush, Sprout Social, Monday.com, G-suite tools, Google Search Console, Google Advertising, Microsoft Advertising and Canva.
- Familiarity with online marketing strategies and distribution channels.
- Working knowledge of social media marketing, paid media, and SEO.
- Bilingual in Spanish and English is a plus.
Reliable High-Speed Internet Required: Must have a stable high-speed internet connection to support seamless remote collaboration, virtual meetings, online job tasks, etc.
The full salary range for this position, across all United States geographies, is $54,000-$81,000 per year.The upper portion of the salary range is typically reserved for existing employees who demonstrate strong performance over time. Starting salary will vary by location, qualifications, and prior experience; during the interview process, candidates will learn the starting salary range applicable for their location. We pay competitively in the tech-forward nonprofit space and offer a robust benefits package.
Only candidates in the following states will be eligible for employment: CA, CO, CT, DC, DE, FL, GA, HI, IL, IN, IA, MD, MA, MI, MN, MO, NJ, NM, NY, NC, OH, PA, SC, TN, TX, UT, VA, WA.
Benefits:
Crisis Text Line employee benefits are thoughtfully designed using an equity lens, acknowledging that we are all unique human beings with individual life circumstances that require flexibility and support.
Benefits include:
- 20 paid holidays including:
- Federal holidays like Juneteenth and Labor Day
- Election day
- Holiday break from Dec 24 through January 1
- 2 renewal days
- 2 floating holidays
- Flexible paid time off, including:
- 15 vacation days
- 3 personal days
- 7 sick days
- Medical, dental, and vision benefits for the staff member and family at no cost to the employee
- 403B retirement plan (the nonprofit equivalent of a 401K): 3% contribution by Crisis Text Line to support building financial wellness, regardless of personal contribution
- 12 weeks paid parental leave (after 6 months of employment)
- Student loan repayment (after 2 years of continuous full time service)
- Family support through a virtual childcare platform
- Stipends/Allowances
- Mental health (Monthly)
- Internet Service (Monthly)
- Professional Development (Annual)
- Wellness (Annual)
- Home office setup (One time/First year)
