Digital Marketing Co-Op/Extern

About the Brand:

Uncover your TRUE skin™ with AmLactin®, the #1 Dermatologist Recommended Moisturizer Brand with Lactic Acid, that has been a trusted skin solution for over 25 years! Whether you’re looking to maintain healthy-looking skin from head-to-toe, nourish and hydrate dry skin, or target tricky concerns like Keratosis Pilaris, AmLactin provides experience-it-to-believe-it results for your personal skin goals. Powered by clinically proven concentrations of multi-tasking Lactic Acid, AmLactin works with your skin’s natural renewal process to gently exfoliate skin to boost cell turnover and deeply hydrate skin to uncover soft, smooth skin, better than ever.

Job Description:

We are seeking a highly motivated and creative individual to join our marketing team as a Digital Marketing Co-op/Extern. This role will primarily focus on social media management, content generation, CRM (Customer Relationship Management), and various Digital Marketing initiatives. The ideal candidate will possess a strong understanding of Digital Marketing trends, excellent communication skills, and a passion for skincare.

Responsibilities:

• Content Generation:

• Create engaging and relevant content for social media and digital platforms

• Develop content calendars and schedules to ensure consistent posting and engagement

• Collaborate with the Head of Marketing to brainstorm and execute creative campaigns and promotions

• Social Media Management:

• Collaborate with external agency partners to manage AmLactin's social media accounts, including posting content and engaging with our community

• Analyze social media insights to optimize content performance and drive growth

• Stay updated on industry trends and competitor activities for strategic insights

• Email and SMS Marketing:

• Assist in creating and executing email and SMS marketing campaigns

• Manage subscriber lists and segmentations to personalize messaging

• Coordinate with internal stakeholders to ensure timely delivery of communications

• Other responsibilities as needed

Qualifications:

• Proficiency in priority social media platforms (e.g., Instagram, TikTok) and content creation tools (e.g., Canva, Adobe Creative Suite)

• Familiarity with email/SMS marketing platforms (e.g., Klaviyo, Attentive) is a plus

• Excellent organizational skills, attention to detail, and ability to multi-task + prioritize tasks effectively

• Enthusiastic team player with a positive attitude and willingness to learn

• Demonstrated expertise in creating and managing social media content strategy

• Strong verbal and written communication skills with meticulous attention to detail

• Thorough understanding of social media best practices