Digital Marketing Associate

DIGITAL MARKETING ASSOCIATE

This role requires a brand expert mindset: create the content our audience is looking for in line with our new product launches and then to optimize the path to conversion.

Responsibilities:

• Post and schedule content on Bobbi Boss social media channels: TikTok, Instagram, Facebook and YouTube.
• Run PAID ads on Facebook, Instagram, and Tiktok. Paid ad management experience is a must.
• Moderate member conversations, including user-generated comments and spam and maintain brand voice that resonates across all channels.
• Learn new social media channels best practices and how to engage and build a community organically.
• Build and maintain the brand’s database for Influencers, hairstylists and other talent
• Prepare formal monthly reviews of analytics and insights for all social media platforms with actionable suggestions for growth, engagement, new followers, and influencer campaigns
• Management of creative resources including photographers/ videographers/ on screen talent and other 3rd party personnel hired to help create content
• Recruit and build relationships with Influencers, negotiating activities in exchange for product or payment, and monitoring results of actions taken
• Writing of creative briefs and content outlines to manage the creative process both internally and with influencers
• Leverage social media to identify brand opportunities and alert marketing team on trending topics, styles, and content themes
• Gathers information for inclusion in reports or presentation materials and contributes to creating presentation decks / trend reports, preparations for meetings, and social media campaign recaps, etc.
• Work WITH AGENCY to execute influencer campaigns, ensuring that campaign goals are met and product promotion reflects brand image authentically

Qualifications:

• BA/BS degree in Digital Marketing, social media marketing, or related field
• 3 years of experience of managing social marketing content and strategy
• At least 2 years experience in paid ads on social
• Experience with social media operational tools for content management, publishing, and community management
• Graphic design/Photoshop/Canva skills preferred
• Expertise in growing social follower counts
• Experience managing and prioritizing multiple projects simultaneously
• Strong analytical skills for measuring/tracking success
• Able to organize and prioritize workload to meet deadlines
• Passion for hair, beauty, and fashion a plus
• Bilingual in English and Korean