Digital Marketing Analyst

About HomeSource

HomeSource is a dynamic and rapidly growing company. With 12 years of growth and innovation, the HomeSource team has maintained a singular vision: to make life simpler for retailers and manufacturers by aggregating large amounts of data into one single, usable system. Today, that vision is blending with new cloud technology in ways that would have seemed impossible even a decade ago. It is now possible to bring together millions of pieces of information – including item numbers, product specs, training videos, and more – into an app that can be used and updated in real-time. The result isn’t just useful, it’s groundbreaking.  Although we work with cloud-based apps and systems, we have never forgotten that we are in the business of solving problems. That means we’ll keep working hard to find new ways to help you benefit from accurate content and streamlined processes.

Summary

Join our dynamic team at HomeSource Systems where innovation meets impact! We're on the lookout for a talented Digital Marketing Analyst to play a key role in our rapidly growing company. If you're passionate about Digital Marketing, possess a minimum of 3 years of hands-on experience, and are ready to take your career to the next level, we want to hear from you!

• Bachelor’s degree in marketing, Advertising, or a related field.
• Leverage your 3 years of Digital Marketing experience to drive impactful strategies that elevate our brand presence.
• Demonstrate advanced knowledge of SEO and PPC, showcasing your ability to optimize campaigns for maximum visibility and engagement.
• Navigate the digital landscape with confidence using your advanced knowledge of Google Analytics to derive actionable insights.
• Showcase your expertise in managing Google Ads and Facebook Ads, from strategic planning to meticulous execution.
• Take charge of the campaign structure, delivering stellar results for multiple clients through continuous analysis and optimization.
• Plan and execute effective paid advertising campaigns across platforms such as Google Ads, social media ads and display networks. Monitor and optimize campaigns for maximum ROI.
• Excellent analytical skills and insights to drive decision-making.
• Exceptional communication skills, both written and verbal.
• Creative mindset with the ability to think outside the box and develop innovative marketing campaigns.
• Strong project management skills with the ability to prioritize and manage multiple tasks in a dynamic environment. Demonstrated experience in developing and executing successful Digital Marketing campaigns.
• Be a self-starter and can work effectively in a fast-paced, dynamic environment.

• Plan and execute effective paid advertising campaigns across platforms such as Google Ads, social media ads and display networks. Monitor and optimize campaigns for maximum ROI.
• Develop and execute segmented email marketing campaigns to nurture leads, retain customers, and drive conversions. Monitor deliverability, open rates, click-through rates, and other relevant metrics.
• Regularly track and analyze Digital Marketing performance metrics using tools like Google Analytics and other marketing automation platforms. Provide insights and recommendations to enhance campaign effectiveness. Conduct keyword research, ad copywriting, A/B testing, and performance analysis to optimize campaigns for maximum ROI.
• Implement and manage marketing automation workflows to streamline lead nurturing, customer onboarding, and other relevant processes.
• Collaborate with cross-functional teams including Sales, Product, and Design to ensure marketing efforts are aligned with overall company goals, KPIs and product launches.
• Manage the social media advertising budget and campaigns for clients, optimizing for reach, engagement, and conversions.
• Stay up to date with industry trends, competitive landscape, and emerging Digital Marketing technologies. Apply findings to refine and optimize digital strategies.
• Develop and implement innovative Digital Marketing strategies aligned with company objectives to increase brand awareness, drive website traffic, engagement, and conversion across all digital channels.
• Develop and execute social media strategies and creative content to increase brand awareness, engagement, and customer loyalty across various platforms (e.g., Facebook (Meta), Google) for our clients.
• Manage and grow the company's social media presence, including creating and curating content, scheduling posts, monitoring engagement, and analyzing performance metrics.
• Lead SEO efforts to improve organic search rankings, conduct keyword research, optimize website content, and stay updated on search engine algorithm changes.
• Engage with the online community/followers responding to inquiries, comments, messages, and reviews in a timely and customer-focused manner.
• Plan and execute email drip campaigns to nurture leads, increase customer engagement, and drive conversions. Plan, develop and execute marketing campaigns that align with our clients’ brand and target audience, utilizing a mix of online and offline channels.
• Monitor competitor activity and industry trends to identify potential gaps and opportunities for differentiation.

Compensation at HomeSource

We are committed to providing competitive compensation for all roles at HomeSource. We carefully consider multiple factors when determining compensation, including your skills, experience, and location while balancing internal equity relative to peers at the company.

Where You’ll Work

Experience the best of both worlds with our innovative hybrid work model. Imagine having the freedom to work from the comfort of your own home three days a week, while also enjoying the energy and camaraderie of our vibrant office environment for two days. It's the perfect fusion of flexibility and collaboration that empowers you to thrive.

At the heart of our culture is a commitment to fostering an exceptional work-life balance. We believe that your personal well-being is as important as your professional growth. With our unique approach, you can seize control of your schedule, dedicating focused days to conquer tasks from home and immersing yourself in the team synergy at our office.

What We Offer

• Competitive salary
• Flexible working hours and the possibility of remote work.
• Growth-oriented environment with potential for career advancement.
• Collaborative and inclusive company culture.
• Access to cutting-edge technologies and tools.

Equal Opportunity Statement

HomeSource provides equal employment opportunities to all applicants and employees. We prohibit discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.