Digital Marketer

Digital Ink, an award-winning digital marketing firm, seeks to expand its team. We're looking for a Digital Marketing Executive to collaborate with our clients in crafting their marketing strategies and telling their stories to the right audience.

Who we are

Every business has a story to tell. The multifaceted marketing power of Digital Ink helps businesses stand out across all platforms.

Our clients have overcome challenges and brought innovative ideas to life. They know their business well and why their products and services are uniquely suited to their customer’s needs. We know how to deliver that message, and to the right audience.

Companies are always evolving, and they need the right storyteller to capture who they are, where they came from, and where they’re going. At Digital Ink, we get to know them and understand their business before designing a marketing strategy that captures their vision.

Our team has decades of experience in drawing attention to the excellent work done by industry pioneers from Fortune 1000 companies to startups. Our clients might be new to the market and looking to build a new website and establish their brand. Or they’re an established company in need of complex marketing support. Either way, our team of designers, copywriters, and marketing experts is here to help develop a strategy and guide them through the process.

This position is hybrid, spending three days a week in our Carlsbad, CA offices (Tuesday – Thursday) with two remote workdays (Monday and Friday).

Responsibilities:

• Manage client relationships, including setting expectations and delivering results.
• Develop a deep understanding of each client's marketing goals and strategies.
• Create comprehensive monthly marketing strategies and creative campaigns aligned with client objectives.
• Continuously improve processes and identify new business opportunities.
• Manage multiple clients and projects simultaneously using effective communication.
• Leverage data analysis to drive campaign improvement and maximize client results.
• Communicate project details clearly with management. Coordinate with team members, contractors, and partners to complete digital marketing projects.
• Report on project activity and results to both management and clients.

Project Management:

• Oversee social media strategy and monitor engagement.
• Develop and implement engaging email marketing campaigns.
• Collaborate on website development projects and updates.
• Manage graphic design projects of varying complexities.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field.
• Minimum 2 years of experience in an agency or in-house marketing team.
• Proven client management and communication skills.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Excellent interpersonal and teamwork skills.
• Resourceful, curious, and possess a strong desire to succeed for clients.

Digital Marketing Expertise:

• Proven experience creating and managing omnichannel marketing campaigns.
• Deep understanding of digital platforms, channels, user experience, and content strategy.
• Experience developing and executing digital communication programs that guide customers through the buying journey.
• Detail-oriented and organized with exceptional prioritization and time management skills.

Technical Skills:

• 2+ years of experience managing and optimizing online marketing campaigns in an agency or client-side setting.
• Solid understanding of SEO practices and implementation.
• Ability to work independently and efficiently.
• Experience with web analytics and Google Analytics.
• Excellent analytical, critical thinking, and problem-solving skills.
• Working knowledge and understanding of the WordPress environment, including plugins and themes.

Experience in the following platforms is a plus:

· Monday.com

· Semrush

· Google Ads

· Google Analytics

· Meta Ads Manager

· LinkedIn Ads Manager

· Tools like Klaviyo

· Tools like Mailchimp

· WordPress

· HubSpot

Benefits:

• Walking distance to the beach, restaurants, bars, and Carlsbad Outlets.
• Walking distance to transport stops
• Monthly events and parties
• Medical and dental coverage after the qualifying period
• 2-week vacation + nominated Federal holidays

This position is hybrid, spending three days a week in our Carlsbad, CA offices (Tuesday – Thursday) with two remote workdays (Monday and Friday).

Job Type: Full-time

Pay: From $70,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to Relocate:

• Carlsbad, CA 92008: Relocate before starting work (Required)

Work Location: Hybrid remote in Carlsbad, CA 92008