Digital Coordinator

The Digital Coordinator will be a key member of the marketing team responsible for handling the day-to-day for the club's digital advertising campaigns across search, display, social and email reporting to the Director of Marketing. This position will collaborate with cross-functional teams in Marketing, Ticketing, Business Strategy and Analytics to help define various digital advertising strategies, with a particular emphasis on the club's marketing and ticketing initiatives. This role will also support marketing plans and segmentation strategies to inform marketing activation programs that drive fan growth and retention.

DUTIES

• The Digital Coordinator will be a key member of the marketing team responsible for handling the day-to-day for the club's digital advertising campaigns across search, display, social and email
• This role will also support marketing plans and segmentation strategies to inform marketing activation programs that drive fan growth and retention
• Work cross-functionally to maintain a comprehensive campaign calendar across all digital advertising platforms including email, search, display and paid social
• Develop email marketing calendar for the club and day-to-day coordination of the email deployment process from start to finish
• Track and report on digital advertising campaigns across search, display, social and email
• Directly responsible for the day-to-day execution of our digital campaigns that drive revenue and reach new buyers
• Measure and track all digital advertising and email campaigns to ensure that campaigns are operating efficiently, and if necessary, optimize accordingly to achieve campaign objectives

Bachelor's degree or equivalent experience preferred

Must be bilingual - [English and Spanish]

Outstanding written and communication skills in Spanish

Three [3] years of professional experience in data-driven marketing, or related function area

Hands-on experience with digital advertising analytics tools to effectively measure campaign success to create associated reports

Demonstrated ability to collaborate and communicate in cross-functional teams

Experience in Email Marketing tools such as Salesforce, Constant Contact, Mailchimp, (HTML/CSS), CRM, and CDP

Proficiency in Microsoft Office (Word, PowerPoint, Excel)

Knowledge of digital marketing best practices for building strategic customer journeys for both acquisition and retention marketing

Ability to manage multiple projects and is extremely detail-oriented

Excellent communication skills and experience managing responsibilities for stakeholders

Someone who thrives in fast-paced environments

Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or any other classification protected by law.