Digital Content Creator/Writer

Who We Are:

HighLevel is an all-in-one, white-label marketing platform for agencies & consultants. Our goal as a business is to create a sustainable, powerful, “all things marketing” operating system that creates limitless opportunities for our customers. With over 60,000 customers, we need people like YOU to help us grow and scale even further in the coming years.

We currently have 800+ employees worldwide, working remotely as well as in our headquarters, which is located in Dallas, Texas.

Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and, above all, encourage a healthy work-life balance for our employees wherever they call home!

Who You Are:

As a Digital Content Creator, you will be responsible for curating content to be utilized by our customers in a variety of ways. You will bring your creative skills to an impactful role that allows you to develop and implement content marketing strategies to increase brand awareness and engagement with HighLevel customers.

You will have a proven track record of creating and distributing marketing copy and social media content to advertise our company and products. You are comfortable with using a variety of digital publishing tools and platforms in a high-performance, high-accountability environment. You will leverage your excellent communication and design skills to translate technical information into user-friendly content that caters to our diverse customer base, ensuring that the content is clear, accurate, and accessible.

What You’ll Be Doing:

• Using a variety of digital publishing tools and platforms to prepare comprehensive drafts.
• Thorough research on trending topics and finding unique perspectives to engage with the audience.
• Search engine optimization (SEO) of websites, web pages, and written content.
• Comprehensive planning of marketing strategies and making appropriate copies to distribute across different channels.
• Making a strong connection between marketing and internal teams to furnish high-quality interactive content.
• Develop and implement content marketing strategies to increase brand awareness and engagement with customers.
• Conduct research on topics related to the company's products or services to help identify new trends or opportunities for growth.
• Write and edit blog posts, newsletters, e-books, white papers, case studies, and other content for websites, blogs and other channels.
• Producing marketing copy to advertise our customers' products, writing blog posts about technology-related topics and promoting content on social media.
• Create and distribute marketing copy to advertise our company and products.
• Edit and proofread written pieces before publication.
• Promote content on social networks and monitor engagement (e.g. comments and shares).
• Identify customers’ needs and recommend new topics.
• Coordinate with marketing and design teams to illustrate articles.
• Assist marketing team with website updates and content audits to ensure updates are accurate and timely.
• Support the marketing department in maintaining a professional and consistent brand image and voice.
• Other duties may be assigned.

What You’ll Bring:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Experience/Education/Certifications Required:

• Bachelor's degree in marketing, or a similar field
• At least 2 years of experience as a Content Creator, Copywriter, Technical Writer, Editor or similar role, preferably in the software or SaaS industry
• Excellent at writing, proofreading, and editing
• Collaborate with other team members to ensure content aligns with our overall marketing strategy
• Incorporating SEO techniques into content creation
• Monitoring content performance and making necessary adjustments for improved engagement
• An individual with strong organizational skills and ability to manage multiple projects with varying deadlines
• Committed to delivering high-quality content and have high attention to detail
• Ability to work efficiently without compromising quality or accuracy
• Self-motivated and are able to work independently while collaborating effectively within a remote team environment
• Excellent written and verbal communication skills, with an ability to explain complex concepts in a simple and concise manner
• A portfolio of previous content creation work, including quick help articles and/or videos, demonstrating your ability to simplify complex concepts

EEO Statement:

At HighLevel, we value diversity. In fact, we understand it makes our organization stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences, while providing awesome service to our clients and learning from one another along the way!

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.