Digital Content Creator

Qualifications

Passionate and creative, always on the pulse of the latest social media trends, algorithm changes and emerging platforms

Demonstrated ability for photography, video and editing, expertly crafting stunning on-brand content

Proven track record of creative and strategic social media campaigns that have helped move the needle on brand identity

Experience managing social media accounts with a large following and/or public figures

Successfully crafted collaborative and partnership content to elevate brand presence and voice, demonstrating a solid understanding of ROI

Analytical skills with proven ability to garner valuable insights from social reporting tools to drive informed decision-making and optimize social campaigns and efforts

Bachelor's degree in Marketing, Communications, or a related field

Located in Houston, Texas

Proven experience as a Social Media Content Creator, Marketing Manager or similar role

Strong understanding of social media platforms and their respective audiences

Excellent written and verbal communication skills

Creativity and a keen eye for visual design

Familiarity with social media scheduling and analytics tools

Ability to work in a fast-paced environment and adapt to changing trends

Responsibilities

As Social Media Content Creator & Manager, you will be responsible for planning, creating, and implementing content strategies across all social media platforms

Your primary goal is to enhance brand visibility, engage our current and growing audience and drive user interaction

Content Creation: Develop and create high-quality, visually appealing, and engaging photo and video content for social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest and others

Collaborate with management and PR team to develop and execute a data-driven social media strategy across various platforms aligning with channel growth goals and the company's overall marketing and business development objectives

Platform Content Calendar Management: Develop and maintain a content calendar across all social channels to ensure a consistent posting schedule, balancing promotional, editorial and partnership content with lifestyle posts while growing an engaged audience

Monitor and manage social media accounts, including posting schedules, responding to comments, and maintaining a consistent brand voice

Trend Analysis Market Research: Stay updated on industry trends, competitor activities, social media algorithms and strategies to ensure content remains relevant, effective and engaging to our audience

Community Engagement: Foster and nurture a community around the brand by actively engaging with followers, responding to comments, and participating in relevant conversations

Develop thoughtful collaboration strategies and campaigns for project vendors, brand partners and industry colleagues

Visual Storytelling: Utilize multimedia elements, including images, video, and graphics to create compelling stories and convey brand messages

Analytics and Reporting: Track and analyze key performance indicators (KPIs) to measure the success of social media campaigns

Provide regular monthly reports with insights and recommendations for improvement

Collaboration: Work closely with other team members, including graphic designers, copywriters and marketing managers to ensure cohesive and integrated campaigns

Experience on all social platforms

Professional

Preferred Skills: • Graphic design skills using tools like Adobe Creative Suite and Canva • Background or interest in the luxury home design industry, including interior design and architecture • Experience with video production and editing software • Knowledge of SEO principles for social media. • Familiarity with paid social media advertising.