Deputy Director, Marketing - Trucks & Off-Road

About Us:

CALSTART is a mission-driven industry organization focused on transportation decarbonization and clean air for all.

For over 30 years, it’s been CALSTART’s mission to develop, assess, and implement large-scale, zero-emission transportation solutions to mitigate climate change and support economic growth. CALSTART works with businesses, organizations, governments, and communities to create real-life impact toward clean air and equitable access to clean transportation for all. CALSTART provides scientific, technical and policy support for regulatory development and clean technology and infrastructure acceleration.

About The Role:

The Deputy Director of Marketing for Trucks, Off-Road at CALSTART will play a critical role in developing and implementing strategic marketing plans to promote our initiatives in these sectors. This position requires a dynamic and creative leader with a strong background in marketing, excellent communication skills, and a passion for sustainable transportation solutions. The Deputy Director will report to the Director of Marketing and work closely with cross-functional teams to achieve organizational goals. 

What You'll Do:

• Strategic Marketing Planning: Develop and execute comprehensive marketing strategies to promote CALSTART’s initiatives and projects in the trucks, off-road, and bus sectors. 

• Market Research: Conduct market research to identify trends, opportunities, and competitive landscape within the clean transportation industry. 

• Brand Management: Ensure consistent messaging and branding across all marketing materials and campaigns. 

• Content Creation: Oversee the creation of engaging content, including brochures, newsletters, press releases, case studies, and social media posts. 

• Digital Marketing: Manage and optimize digital marketing efforts, including website content, email marketing, and social media campaigns. 

• Event Management: Plan and execute industry events, webinars, and trade shows to promote CALSTART’s initiatives and engage with stakeholders. 

• Partnership Development: Collaborate with industry partners, government agencies, and other stakeholders to enhance CALSTART’s visibility and impact. 

• Performance Analysis:Monitor and analyze the performance of marketing campaigns and initiatives, providing regular reports and recommendations for improvement. 

• Team Leadership: Supervise and mentor marketing team members, fostering a collaborative and innovative work environment. 

What You'll Bring To The Table:

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Master’s degree preferred. 

• Experience: Minimum of 7-10 years of experience in marketing, with a focus on the transportation or automotive industry. Experience with trucks, off-road, and bus sectors is highly desirable. 

• Skills: Strong strategic planning and project management skills. 

• Excellent written and verbal communication abilities. 

• Proficiency in digital marketing tools and platforms. 

• Creative thinking and problem-solving capabilities. 

• Ability to work independently and as part of a team. 

• Strong leadership and team management skills. 

• Knowledge: In-depth understanding of the clean transportation technology industry and market dynamics. 

• Added Bonus: Passion for sustainability and clean transportation solutions. 

Desired Qualifications:

• Master’s degree 

• Experience developing and executing campaigns across a many time zones and languages 

• Experience with customer segmentation, profiling and targeting 

• Mailchimp and/or Salesforce experience

• The ability to make things happen quickly 

$105,630 - $120,260 a year

CALSTART values transparency and strives to provide as much information regarding compensation as possible. The complete salary range for this role is  $105,630 - $120,260. We determine pay based on several factors, including but not limited to job-related skills, qualifications, experience, education, internal equity and other factors relevant to the job. 

We understand that not everyone will match the above qualifications 100%. If your background isn't perfectly aligned but you feel you would be a great addition to the team, we'd love to hear from you.

We're a tight-knit team of world-class innovators, business minds, and change agents who believe passionately in our mission and put our team ahead of self. We are committed to the continued development and growth of our employees and invest in your success!

We care about your personal well being as much as your professional success and offer generous benefits to full time employees including: 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance, Retirement plan with generous company contributions, FSA for Health and Dependent Care, 3 weeks of vacation time in the first year of employment, 11 paid company holidays, paid sick time, paid family leave, and more!

Our inclusive environment focuses on making decisions based on merit without regard to race, color, hair texture, gender, religion, age, nationality, social or ethnic origin, sexual orientation, gender identity, gender expression, LGBTQIA+ status, marital status, pregnancy, disability, genetics, veteran status, or any other characteristic protected by law.