Demand Generation Manager

Title: Demand Generation Manager
Location: US (Remote)
Reporting To: Vice President of Marketing
About Vivi
Vivi is the only wireless screen mirroring and digital signage tool designed for education.

• We help IT help teachers help students with classroom technology that enhances collaboration, control, and creativity.
• Vivi exists because we all had that one teacher who changed our life, who went above and beyond to serve as a role model and sage. These passionate educators effectively guided discussions, connected with their students on a personal level, and were just as engaging and entertaining as they were educational, ultimately creating a dynamic learning environment by constantly involving students.
• Personalized learning environments have been proven to deliver better educational outcomes for individuals through increased participation and engagement. To successfully create such an environment requires a fluid, visual dialogue between teacher and student. This is why Vivi exists.
• Vivi is in over 100,000 classrooms around the world and is setting out to disrupt the enormous education industry with our high-growth, ambitious, and creative team.

About the Role
The primary purpose of the Demand Generation Manager is to develop and implement strategies to generate qualified leads that convert to pipeline and revenue for Vivi at a global level. While this role is specifically responsible for executing Demand Generation programs for the North America market, the role also provides support to regionally located marketing managers in Australia and the United Kingdom. The Demand Generation Manager will work closely with the rest of the marketing team as well as work in lockstep with their Sales colleagues (SDRs and Account Executives). They will use data and analytics to measure and improve performance.
This is a hands-on role where you'll need to know what to do, how to do it, and follow through.

• Develop and implement Demand Generation strategies and campaigns to drive top of funnel pipeline and conversions for the Vivi product in the NAM K-12 market, leveraging a diversified mix of multi-channel marketing programs and content that align to our K-12 ICPs, including but not limited to webinars, social media outreach, industry and professional organizations or publications, partner co-marketing, email, direct mail, nurture, ABM, etc.
• Tailor tentpole Demand Generation campaigns to create personalized touchpoints for specific personas, creating and capturing demand. Create engaging copy for emails, landing pages, digital ads, etc.
• Work with marketing colleagues (Events, Content, and Lifecycle Marketing) to create infographics, guides, blog posts, and emails that resonate with K-12 technology buyers and end users.
• Hands-on execution of campaign tactics using marketing automation, including email, nurturing and other demand driven campaigns (HubSpot) to achieve MQL, pipeline and growth targets.
• Partner with SDR and AE Teams to provide campaign enablement, ICP and account selection guidance to generate and nurture leads at the top of the funnel; work collaboratively to optimize campaigns and identify opportunities for pipeline acceleration and sales conversions.
• Use data and analytics to measure, improve, and report on the performance of Demand Generation efforts.
• Monitor industry trends and stay current with industry best practices for nurture cadences, landing pages, email, and display advertising mediums. Provide training and support to team members on Demand Generation best practices and tools.
• Measure and report on the success of Demand Generation campaigns, using metrics such as leads, conversions, pipeline, and revenue to better understand and optimize ROI of marketing spend. Work with Sales Ops to improve the efficiency and effectiveness of our marketing systems to better qualify leads (including optimizing lead scoring).

About You

• Minimum of 5 years of B2B tech industry marketing experience, at least 3 of which should be specific to Demand Generation. Ideal experience would include SaaS offerings targeted to prospects in K-12 education.
• Proficient in using marketing automation platforms and CRM systems (HubSpot).
• Experience with lead scoring and optimization.
• Experience with execution of paid and owned channels.
• Proficiency in Google Analytics (GA4).
• Knowledge of sales techniques and strategies.
• Excellent communication and collaboration skills.
• Ability to prioritize and manage multiple tasks and projects.
• Flexibility and adaptability to change.

Bonus Points

• International experience, particularly in Australia and the UK.
• Edtech or Education experience

Vivi is Excited to Offer You

• A comprehensive benefit package
  • including wellness days off, TalkSpace and ClassPass subscription
• The opportunity to give back to the community through our Volunteer program
• Generous PTO & flexible scheduling
  • Including your birthday off each year!
• Career progression - we offer each employee an annual stipend

Vivi is an equal opportunity employer. This means we are committed to recruiting, training, compensating and promoting our employees regardless of Race, Color, Ancestry, National Origin, Religion, Creed, Age, Disability, Sex, Gender, Sexual Orientation, Gender Identity, Gender expression, Medical condition, Genetic Information, Marital status, or Military or Veteran status. As an education technology organization, we are dedicated to reflecting the diversity, multiculturalism, and inclusion found in our consumers, employees, and partners. Inclusion is at the heart of what we do, from the way we craft our job descriptions, to the values we champion daily.
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