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Form of workHypori is looking for a dynamic, high-performing, high-energy marketing leader to develop, plan, and execute Demand Generation and digital marketing activities, responsible for growing demand for Hypori Halo across federal, defense, and healthcare markets and channels. The ideal candidate is passionate about growing Hypori through engaging Demand Generation campaigns and ads and is driven by leveraging data, tools, and analytics to improve results and inform decisions.
We need an experienced SaaS B2B marketer with the ability to successfully manage and implement campaigns across digital platforms, including email marketing, nurture programs, webinars, content syndication, sponsored content, banner ads, SEO, and search engine and social media advertising. Must have excellent interpersonal skills to collaborate with other employees in the marketing department and work with different stakeholders to ensure all marketing initiatives are aligned.
Responsibilities:
Strategic Planning: Develop and execute Demand Generation strategies aligned with Hypori's business objectives, ensuring a strong focus on the unique needs of the DoD and healthcare industries.
Campaign Management: Lead end-to-end campaign planning, execution, optimization and implementation across various channels, with a data-driven approach to maximize lead generation and conversion rates.
Content Strategy: Collaborate with the other members of the marketing team to create compelling, industry-specific content that resonates with our target audience and supports lead generation efforts.
Lead Nurturing: Implement effective lead nurturing programs to guide prospects through the sales funnel, utilizing marketing automation tools to deliver personalized and timely content.
SEO/SEM Optimization: Drive initiatives to enhance Hypori's search engine visibility, employing SEO best practices and managing paid search campaigns for maximum impact.
Analytics and Reporting: Establish key performance indicators (KPIs) and regularly analyze marketing campaign performance across all platforms, providing actionable insights to enhance future initiatives.
Cross-Functional Collaboration: Work closely with sales, product, and other teams to align marketing efforts with overall business objectives and ensure a cohesive customer journey.
Desired Skills and Experience:
- Experience: Minimum of 8 years in B2B Demand Generation marketing roles, preferably in the SaaS industry and with exposure to government or healthcare sectors.
- Strategic Thinker: Proven ability to develop and execute strategic marketing plans that drive measurable results.
- Industry Knowledge: Familiarity with the unique challenges and opportunities within the DoD and healthcare industries.
- Data-Driven Approach: Strong analytical skills, comfortable using a variety of marketing tools to access and pull data to make informed decisions and optimize marketing performance.
- Tech Savvy: Knowledgeable of digital marketing trends and emerging technologies, with proficiency in marketing automation tools, CRM systems, and analytics platforms. Hypori uses: Salesforce, Pardot, Salesloft, Visual Visitor, Wistia, ZoomInfo, Google Analytics, Sprout Social, digital ad platforms, and social media.
- Collaborative: A player/leader willing to strategize and execute to deliver, troubleshoot, and succeed as a team.
- Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas.
