Demand Generation Manager

WorkTango is an award-winning Employee Experience platform that helps leaders and organizations improve employee engagement, increase retention, and boost performance while reducing costs with Employee Surveys and Recognition & Rewards software.

WorkTango’s holistic platform offers two distinct, but complementary solutions.

Surveys & Insights makes it easy for organizations to measure engagement and ensure every employee feels heard through unlimited surveys across the entire employee lifecycle. Leaders gain insight into employee sentiment through robust dashboards and insights, and are empowered to drive meaningful change with recommended action plans.

Recognition & Rewards enables organizations to scale and automate manual recognition & rewards practices, track and control costs, and create a continuous culture of appreciation through company-wide recognition.

WorkTango is built for the workplace we all want to be a part of – where teams accomplish great things, achievements are celebrated, and employees have a voice.

Please Note: We are not currently considering applicants in CA, MT, VT, and Puerto Rico for this position.

Overview of the role:

We are seeking a detail-oriented, strategic Demand Generation Manager to join WorkTango’s marketing team. The ideal candidate will be pivotal in developing and executing comprehensive Demand Generation strategies to drive awareness, engagement, and demand. In this role, you will collaborate cross-functionally to create and implement integrated campaigns that generate high-quality leads and contribute to the company's growth and passion to improve (work) lives.

The awesome stuff you’ll do in this role:

• Collaborate with marketing leadership to craft and optimize a Demand Generation strategy aligned with business objectives

• Create and implement account-based marketing (ABM) strategies to deliver personalized experiences for priority accounts and contacts

• Day-to-day operational execution of integrated marketing campaign strategies and programs to accelerate pipeline, win rate, and deal value, by leveraging SEM, social media, email marketing, events/webinars, website chat, and lead nurturing to generate quality prospects in our ICP

• Develop and execute targeted email marketing programs and prospect nurture streams

• Implement A/B testing and data-driven approaches to improve campaign and program performance

• Measure and report on key performance indicators (KPIs) related to pipeline development, conversion rates, and ROI, and use those learnings for continual optimization

• Work cross-functionally across the marketing organization, sales, and other teams

• Manage 3rd-party agencies and vendors as required

  
  

What you’ll need to be successful in this role:

• Minimum of 5 years’ experience working on a quick-paced, dynamic startup marketing team

• An analytical, data-driven approach to measure the impact of marketing activities on sales activities and pipeline

• Must have experience with Salesforce.com, HubSpot Marketing Hub, and proficiency in Microsoft Excel / Google Sheets

• Preferred experience with HubSpot Sales and Operations Hubs, 6sense, UserGems, and Monday.com / Asana

• Technology-savvy, with keen interest in emerging technologies and “all things digital”

• Understanding of Demand Generation channels and how best to apply a multi-channel campaign strategy, including but not limited to ABM, SEM, social media, email marketing, events/webinars, and website chat

• Experience with lead scoring & nurture programs to move qualified prospects through the sales cycle

• Understanding of the B2B lead funnel, from lead > MQL > SQL> close

• Highly organized, self-starter

• Excellent communication and interpersonal skills

• Strong passion for serving and understanding customers

• Growth mindset and a passion to learn

• You share our values, and work in accordance with those values

• Ability to travel to support in-person events as needed (limited, less than 10%)

• Bachelor’s degree with an emphasis on communications, marketing, and business or equivalent experience

  
  

If you’ve reached this point in the job description and feel you’re still not sure if you should apply… Just do it! You may not have 100% of all those bullets listed above - and that's okay! We know there are no perfect applicants. If you’re feeling like you’re not going to fit in with our teams - that’s not okay. One of our company values is “Work Together, Tango Together” - we believe in a diverse experience that allows us to build off the momentum of each other, so however you identity and whatever background you bring with you, we strongly encourage you to submit your application if this is a role you can be passionate about doing every day!

When you work at WorkTango, we provide competitive benefits to make your life better both in and out of the office, which include: Health, Dental, and Vision Insurance; Open vacation policy; Flexible WFH policy; 2 weeks of all-company closure; 401k & RRSP programs; Mental Health benefits; Financial Wellness benefits; Generous Parental Leave; EAP & more!

At WorkTango, diversity and inclusion are fundamental to how we grow and operate our business. We’re building a diverse workforce that cultivates and supports all individuals. We believe a culture of equality creates a stronger work environment for all employees and that we are all accountable for encouraging and celebrating diverse voices. WorkTango commits to promote and recognize principles of fairness, equity, and social justice in relation to, and across, intersections of race, age, color, disability, faith, religion, ancestry, national origin, citizenship, sex, sexual orientation, social class, economic class, ethnicity, gender identity, gender expression, and all other identities represented among our diverse membership.