Database Marketing Manager

As our nationwide growth accelerates, our Marketing team at our Corporate HQ in Mechanicsburg, PA plays a key role in driving forward our mission of Bringing Happiness to Every Home® by utilizing cutting-edge marketing platforms and applications to achieve unparalleled success in connecting with our customers and optimizing our business. 

As a Database Marketing Manager at West Shore Home®, you will contribute to this mission by accelerating the growth of sales through our Database Marketing efforts. You will report directly to our Director of Digital Marketing and work closely with Creative, Digital Marketing, and Media teams. 

Why Work at West Shore Home? 

We are on a mission to do something that has never been done before – to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2023 Top Workplaces USA award as one of the nation’s top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits. 

What You’ll Contribute 

In this role, you can expect to: 

• Develop strategic promotions and marketing campaigns to increase repeat customers from our database and cross-sell new product groups 
• Oversee the referral program by executing strategy to gain more engagement and improve volume of leads and sales 
• Own the lead performance of email marketing efforts to maximize open rates, click through rates, and conversion rates of campaigns 
• Monitor, manage, and maintain data quality within our Marketing databases  

What It Takes to Succeed 

At West Shore Home, we are Default Aggressive towards our goals and take Extreme Ownership of our results. We’ll provide you with the training and tools to set you up for success, and we hope that you’ll bring: 

• 2 years of experience leading and managing a marketing team 
• Proven experience running email marketing and direct mail campaigns 
• Proven experience creating and evaluating B2C promotional offers 
• Forward-thinking and creative capabilities balanced with high ethical standards 
• Strong leadership skills and the ability to thrive in a collaborative, fast-paced, high-energy, and highly team-oriented environment 

We Invest in YOU 

We believe that when employees know they are valued and safe, they’ll bring their best efforts every day. That is why we go above and beyond to ensure that our teammates know just how much they mean to us, and we are proud to have earned Top Workplaces USA for Compensation & Benefits recognition. 

We’ve got you covered with: 

• Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability) 
• 401K retirement plan with company match 
• Paid holidays and paid time off (PTO) 
• Continued training & leadership development opportunities 
• Unlimited professional and personal growth potential 

More to Know 

• Schedule: Exempt role with standard hours 8AM-5PM (Monday-Friday) 
• Location: Mechanicsburg, PA (On-Site) 
• Seniority Level: Mid-Senior Level 

Our Growth Story 

What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 2,500 employees across 16+ states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While we come from different backgrounds and experiences, we are aligned by our values and are driven by a common goal – becoming America’s Most Admired Home Remodeling Brand®. 

We operate at our best when every employee works to achieve their individual potential. To facilitate this, West Shore Home actively invests in our people by providing the structure and support to challenge you as you grow professionally and offering tools to achieve personal satisfaction. If you are looking to unlock your potential and find out what you are truly capable of, there is no better place to do so. 

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It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.