Data, Analytics & Crm Specialist, Legends - New Buffalo Bills Stadium

LEGENDS
Founded in 2008, Legends' operating divisions worldwide include - Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises - offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.
GLOBAL SALES
A true partnership on every level. That's what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals. Look to us to delve deep to understand your values, your market and your target audience - help you solve problems, and ultimately deliver the right game plan to drive your organization forward.
LEGENDS & THE BUFFALO BILLS
The Buffalo Bills & Legends have an expansive partnership to support all aspects of the Bills New Stadium project including stadium design, planning, feasibility studies, project management, data analytics, marketing and holistic revenue generation across partnerships, ticketing, and suite sales. Legends is proud to represent and support the Bills during this historic moment in Western New York and is focused on delivering the most fan-experience driven stadium in the National Football League.
THE ROLE
The CRM Specialist will work as a member of the Data & Analytics team to help drive data strategy and actionable insights throughout the project. This critical role will be focused on the implementation, maintenance, and innovation of the CRM system as it relates to Ticketing, Corporate Partnerships, Business to Business sales and general reporting. Additionally, this role will aid in the creation of digital marketing campaigns, audience development, A/B testing and reporting.
ESSENTIAL FUNCTIONS

• Act as the subject matter expert and first line of support for the business processes and day-to-day operation of the CRM system
• Responsible for training sales & service staff in CRM and ensuring that records are being updated and accurately in a timely manner
• Evaluate and implement third-party applications with CRM and develop strategies around data enrichment and information that could provide insights into interests/behaviors
• Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality
• Create and develop reports and dashboards for data visualizations
• Integrate with marketing department in the execution of digital marketing/advertising campaigns
• Assist marketing to develop target audiences for sales and service communications (email, social, web, etc.) across ticketing efforts
• Assist in the building of innovative strategic plans for how analytics can be leveraged to improve the effectiveness of current campaigns, and to drive insights for new campaigns.
• Work in a cross functional environment with various business groups, and end users to identify, document, and communicate business processes
• Excellent communication, presentation, and story-telling skills.
• Collaborate with users across the organization to drive efficiency and effectiveness
• Work closely with management to prioritize business and information needs
• Locate and define new process improvement opportunities
• Ad hoc special projects as required or as necessary

QUALIFICATIONS
To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• 2+ years of demonstrated operational experience with a CRM platform, preferably Microsoft Dynamics
• Minimum two (2) years of experience in CRM campaign creation, workflow, and execution
• A passion for working in a fast-paced, rapidly changing environment.
• Experience working with reporting software (such as Tableau, Power BI, etc) and generating insights from large datasets using statistical knowledge and software (Excel, SAS, etc)
• Experience working collaboratively with digital marketing teams to support data-driven marketing campaigns
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
• BS in Mathematics, Economics, Computer Science, Statistics, Sports Management or Business preferred

COMPENSATION
$55,500 - $60,000
Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On site
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.