Customer Experience/Digital Marketing Specialist, Houston-Katy, Tx (Hybrid)

Now Hiring! Customer Experience/Digital Marketing Specialist
West Houston - Katy (Hybrid)
The world needs [creative] solutions. We need YOU!
BASF's Petrochemical division is the starting point of BASF's petrochemical value creation worldwide, also known as "the heart of the Verbund," representing the world's largest chemical markets. Together, let us keep the heart beating one creative solution at a time!
Where the chemistry happens...
We are seeking a professional like you to drive the North American regional digital strategy as a subset of the Global BASF Petrochemicals digital roadmap. You will be responsible for the execution of our regional digital target picture as well as a key contact for digital initiatives such as Salesforce, e-commerce platform, digital business rules management, digital marketing, digital technical service, data analytics as well as scout for new ways of working.
You will keep a pulse on the digital developments within the region (both internal to BASF and external), ensure the regions needs are heard, and drive digital solutions to execution. Additionally, you will serve as a key point of contact for the regional leaders to interact with to understand the full digital strategy and the ongoing developments globally.
As a Customer Experience/Digital Marketing Specialist, You Create Chemistry By...

• Serving as a key contributor to the region's success through the coordination of digital projects and the development and execution of region-specific digitalization roadmaps.
• Being the regional business liaison for all digital initiatives and tools, interfacing with stakeholders to accomplish objectives and enhance the customer experience
• Driving adoption and future functionality of digital tools and platforms, extracting value to meet business needs
• Serving as an advocate for product applications, understanding end-to-end processes and maintaining a positive attitude
• Creating visualizations and clear results to influence data-driven decision-making
• Utilizing expertise in digital marketing technologies to develop personalized digital marketing campaigns

If you...

• Education in Information Technology, Computer Science, Engineering, Software Engineering, or Business
• Experience working in an Agile environment and leading projects
• Knowledge and experience with digital tools and platforms such as Salesforce, Power BI, Power Apps, SAP, Master Data, web analytics, and e-commerce platforms
• Strong analytical skills and ability to create visualizations and clear results
• Expertise in digital marketing technologies such as Salesforce Marketing Cloud, web analytics, and AI
• Solid customer focus and excellent interpersonal skills
• Ability to work as a team player and align with global and cross-functional teams
• Drive for continuous learning and staying updated on digital trends.

Then...
Click below to Belong@BASF!
Create Your Own Chemistry when taking advantage of our Total Rewards.
At BASF you get more than just compensation, Medical & Dental. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That's what we call you@BASF. Our Periodic Table of Benefits includes some additional perks below for starters...

• Flexible Work Arrangements whenever possible
• Retirement Benefits
• Maternity/Paternity Leave, Infertility & Adoption reimbursement
• Mentoring & Development Programs
• Employee Discounts
• Pet insurance
• Matching Donations to your favorite cause
• Access to our BASF Wine Cellar and much more!

Privacy Statement
BASF takes security & data privacy very seriously. We will never request financial information of any kind via email, private text message or direct message on any social medial platform or job board. Furthermore, we will never send a candidate a check for equipment or request any type of payment during the job application process. If you have experienced any of the above, please contact myhr@basf.com to report fraud.
Equal Employment Opportunities
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.
Applicants must be currently authorized to work in the United States on a full-time basis.
A unique total offer: you@BASF
At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That's what we call you@BASF. Click here to learn more.
A unique total offer: you@BASF
At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That's what we call you@BASF. Click here to learn more.
At BASF, we believe that people are the key to our long-term success and that talent is in everyone.
We thrive on giving you the support you need to be your best and fulfil personal ambitions...that's how we create chemistry. #belongatBASF
About BASF
Find out what BASF has to offer as an employer and why you should join our team.
Your application
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Contact us
You have questions about your application or on how to apply in Europe? The BASF Talent Acquisition Europe team is glad to assist you.
Please note that we do not return paper applications including folders. Please submit copies only and no original documents.
Please note that we do not return paper applications including folders. Please submit copies only and no original documents.