Creative Director - Advertising

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium,Big SNOW Ski Hill, Dream Wheel - a 300-foot observation wheel overlook the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream's immersive luxury shopping and dining experience - The Avenue - features Saks Fifth Avenue, Hermès, Saint Laurent, Dolce & Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys'R'Us global flagship, the only standalone
location in the U.S, and the world's first and only "candy department store," IT'SUGAR.
For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream and TikTok @americandream_official.
KEY OBJECTIVE(S):
The main purpose of the Director, Consumer Advertising is:

• Lead the strategy and day-to-day advertising planning that will drive individual and mass visitation across business verticals.

This role is based in our East Rutherford, NJ office
PRIMARY RESPONSIBILITIES

• Create strategy and lead the day-to-day advertising planning that will drive individual and mass visitation across business verticals.
• Provide evaluations on integrated marketing proposals and media kits to increase center and attraction traffic and sales.
• Proven success leading teams in the development of marketing plans and campaigns that include digital, social, radio, TV, print and guerilla tactics.
• Analyze results from each campaign to determine what is successful and what to improve for the next campaign; prepare reports/presentations that recap results of all advertising campaigns.
• Manage agency relationships and ensuring work aligned with strategy and resources are maximized.
• Contribute to market research efforts and link results to future tactics and data.
• Quality control for advertising campaigns and creative assets/media including all forms of media.
• Explore all non-traditional media opportunities local, domestic, and international.
• Track and maintain media budget and flowcharts.
• Contribute to daily advertising metric reports utilizing strong excel skills in combination with a keen attention to detail.
• Maintain Vendor Invoice payments and liaison with accounting team on payment due dates.
• Maintain weekly marketing status charts.
• Liaison with website team to make sure that landing pages and other web experiences correspond with ad creative to drive conversion.
• Lead day to day internal queries from events and entertainment teams.
• Liaison with Entertainment team to track and coordinate marketing initiatives, ideas and timelines.
• Point person for key licensing and attraction partners, tracking weekly notes and checklists for internal and external use.
• Contribute ideas for Marketing led initiatives and programming throughout entertainment center and key retail partners.

DESIRED QUALIFICATIONS

• BA/BS degree with emphasis in marketing and or advertising with 10+ years of related experience in-house or agency
• 12+ years of advertising/marketing agency experience working with Fortune 500/world-class brands
• Background across entertainment, sports, music, and/or gaming
• Digital and multichannel marketing emphasis
• Design-centric, highly proficient in Photoshop, Illustrator, InDesign
• Campaign-oriented across email, OOH, television, digital signage, radio, print, OTT
• Understands television/video/radio production process, has working familiarity with Premier Pro
• Ability to animate content
• Highly conceptual, able to generate and grasp big, newsworthy ideas
• Experienced across social channels, especially Instagram, Tik Tok, and Facebook
• Well-organized, ability to manage tight deadlines and fluctuating deliverables
• Ability to mentor junior team members

American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status, or any other basis prohibited by law.
Other details

• Pay Type Salary

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