Director Of Marketing And Creative| Brulee Catering

Oak View Group
Oak View Group (OVG) is the world's leading arena development, management, and hospitality company founded in 2015 by Tim Leiweke and Irving Azoff to disrupt business as usual. As the largest developer of sports and entertainment facilities in the world, OVG prioritizes the way we do business focusing on making long-term investments in our people and our planet. We focus on building a diverse workforce and cultivating an inclusive workplace. Each day our team members around the world and throughout our local communities work together to provide the greatest experience to our fans and partners.
We celebrate and support a strong, transparent, authentic and inclusive culture focused around four core values:

• We treat each other fairly and with respect.
• We act with integrity.
• We have an entrepreneurial spirit.
• We give back to our global community.

More information at OakViewGroup.com, and follow OVG on Facebook, Instagram, Twitter, and LinkedIn.
Overview
The Director of Marketing and Creativewill orchestrate the execution of strategy and tactics that amplify the Brulee brand. This proactive business leader will also be responsible for aggregating, analyzing and segmenting key data points that maximize the return on investment of our brand including web, customer service and social media metrics. This position will inspire and foster communications between business development, marketing, public relations and others to facilitate the strategic growth of Brulee Catering and the Oak View Group. The role is an individual contributor that will have multiple stakeholders and teammates in producing significant momentum.
This role reports directly to the Vice President and works closely with the Operations, Sales, and Culinary teams. This individual should pride themselves on staying on top of the local/regional/national trends in hospitality, style, and design, have a passion for food and beverage, and an innate understanding of Marketing and brand development.
This role will pay a salary of $85,000 to $110,000.
For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
Responsibilities

• Identify, develop and evaluate annual marketing plan and strategy, based on knowledge of established objectives and market characteristics including expansion of digital channels through customer engagement.
• Oversee Marketing and Creative team members, ensuring timely delivery of all deadlines.
• Build marketing calendar across the Brulee portfolio and oversee project management of creative initiatives and oversee direction and brand consistancy across all outlets.
• Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI such as third party partnerships, new media avenues, etc.
• Participate in the development and implementation of annual marketing goals, objectives, and management of department budget
• Direct the hiring and training of Marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as needed.
• Negotiate contracts with media and promotion partners
• Create, plan and implement repeatable revenue generating concepts and processes.
• Project manage F&B initiatives in collaboration with venue F&B general managers and the Vice President.
• Interpret the venue customer experience to be measured.
• Responsible for measuring, reporting and achieving performance against agreed upon service levels and ROIs
• Serve as press contact, write and distribute all press releases
• Create corporate collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars and various brochures from concept to completion
• Manage and coordinate all marketing, advertising and promotional activities including development of Marketing plans.
• Research, analyze and monitor industry factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
• Plan and oversee Brulee's advertising and promotion activities including print, electronic, and digital outlets. This includes full-cycle production including but not limited to writing all ad copy; working with outside advertising agencies on ongoing projects; working with graphic designers and printers to oversee design, layout and production of promotional materials
• Leverage sponsorship opportunities to increase brand awareness and synergies, and self-produced revenue generating events
• Ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities
• Create social media campaigns to engage customers, vendors, sponsors and community, collect data and generate awareness for new items and specials
• Standardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIs
• Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management to a wide array of client groups, vendors and business partners
• Leverage strong research and analytical skills analyze data and inform management on key perceptions and trends to drive strong decision making.
• Drive the completion key deliverables with strong attention to time, quality, impact and style.
• Partner with web development team to direct site features, design and goals focusing on customer engagement.
• Other duties as assigned.

Qualifications

• Bachelor's Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
• Minimum of 5 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
• Knowledge of Marketing and advertising/sponsorship program development
• Knowledge of Public Relations
• Knowledge of Website maintenance
• Knowledge of federal, state and local regulations
• Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, publishing software (Illustrator, Photoshop), PowerPoint and Internet software
• Proficiency with media buying and promotions
• Ability to travel, and work nights and weekends as required
• Instruct and assist current vendor community with social media marketing strategies for their individual business locations on the fairgrounds
• Analytical skills to forecast and identify trends and challenges using website analytics
• Excellent verbal and written communication skills
• Working knowledge of mobile, POS and payments to digital menu boards, guest apps and loyalty systems
• Digital expertise with various digital channels including website optimization, social media, and data acquisition.
• An entrepreneurial spirit and an internal motivation that inspires others to think more and do more
• Innovator with increasing per caps and generating profitability, a passion for building success that can be measured with data, ROI

Strengthened by our Differences. United to Make a Difference.
At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.
EEO
Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis ("protected class") including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.