Copywriter

About this role:

Spinning Babies® is seeking a Copywriter with experience crafting impactful consumer communications. The ideal candidate will excel at writing and editing a variety of content across website, social media and email and have an understanding of the nuances across platforms and the necessity to tailor for each. The right person has a desire to continually raise the bar in consumer communication in order to genuinely be of service to our audience as well as drive action.

Availability and Location:

This is an independent contractor position, estimated for between 12 and 16 hours per week with more hours expected in the first month in order to onboard appropriately. Business hours are 9 am-5 pm Central Standard Time M-F. It is our preference that some of the working hours are in this timezone and regular meetings with team members are be held during these hours. The company is based in Minnesota, and team members primarily deliver services virtually. This is predominantly a remote position.

Duties & Responsibilities:

Strategy

• Advise Leadership team on copy strategy to better connect to our Spinning Babies® audience

• Create/update and evolve style guides/Tone of Voice documents

• Proactively keep on top of trends and developments in digital communications

• Research and understand the needs of the Spinning Babies® audience

• Research and stay current with Spinning Babies® voice in messaging

Content Creation

• Create and revise written content

  • Emails (on average two per week)

  • Social media copy

  • Product Descriptions

  • Website updates

  • Blog posts

• Edit content

  • Existing email sequences

  • Website content

  • Blog posts

Time Management

• Create clear delivery schedules and feedback timelines

• Work to deadlines set by the Spinning Babies® team and communicate in advance of any delays or potential issues

Team

• Collaborate with other departments and individuals on copy requirements

Desired Experience and Skills

• Bachelor’s degree (or equivalent) in journalism, English, communications, or related discipline

• Five or more years of professional copywriting experience, with a solid portfolio of work, preferably in a related field to Spinning Babies®; birth work, healthcare, wellness.

• Proofreading experience

• Exceptional writing and research skills

• A detail-oriented self-starter with strong work ethic and follow through

• Ability to work independently or with a team to meet deadlines

• Excellent organizational skills and multitasking ability

Exceptional candidates for this position will appreciate Spinning Babies® unique

values:

• We see birth from a different perspective

• We bring people together

• Real on every level

• We inspire trust

• Gutsy enough to change birth on earth

• We believe you can... your way

• Love is the most important thing