Content Marketing Coordinator

MPE, a dynamic Chicago-based company, is a recognized name in the coffee and food industries. With a Glassdoor review score of 4.6 stars, MPE is a worldwide market leader in coffee grinding, conveying, and systems solutions. The company serves major food and consumer products companies globally, including Starbucks, Hershey's, Mondelez, Quaker, Nestle Purina, and others. As a growing industry leader, MPE is known for its innovative products.

We are seeking a talented and results-driven Marketing Professional to join our growing team. The ideal candidate will be a creative thinker with a strong foundation in digital marketing, SEO, and a passion for driving brand awareness and lead generation.

Position Overview: As a Content Marketing Coordinator, you will play a crucial role in developing and executing comprehensive marketing strategies. Your focus will be on leveraging digital channels, implementing SEO best practices, and utilizing creative skills to enhance our online presence and drive business growth.

Key Responsibilities:

1. Content Creation and Creative Skills:

• Collaborate with the sales and marketing team to create compelling and engaging content for various platforms, ensuring alignment with brand messaging.
• Facilitate production of a) case studies, b) white papers, c) industry articles, etc.
• Coordinate with marketing graphic design to ensure visually appealing graphics, videos, and other multimedia content to optimize content.

Digital Marketing Strategy:

• Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
• Manage and optimize digital campaigns across various channels and international regions, including social media, email, and display advertising.

Search Engine Optimization (SEO):

• Identify opportunities for organic growth through SEO activities.
• Implement on-page and off-page SEO strategies to improve website visibility and search engine rankings both domestically and internationally.
• Monitor and analyze SEO performance, providing and interpreting regular reports and recommendations for improvement.

Website Management:

• Oversee the company website, ensuring it is up-to-date, user-friendly, and optimized for search engines.
• Collaborate with web developers to implement improvements and updates as needed.

Data Analysis and Reporting:

• Utilize analytics tools to measure the performance of marketing campaigns and identify areas for improvement.
• Provide regular reports to the management team, highlighting key metrics and insights.

Collaboration and Cross-Functional Communication:

• Work closely with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with overall business goals.
• Collaborate with external partners, agencies, and vendors to maximize marketing impact.
• Participate in the preparation and coordination of trade shows and industry meetings.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Hands-on experience with International digital marketing campaigns preferred
• Proven experience in digital marketing, SEO, and creative content creation.
• Strong knowledge of current digital marketing trends and best practices.
• Proficiency in tools such as Google Analytics, SEO platforms, and video editing software.
• Excellent communication and collaboration skills.
• Ability to think creatively and strategically to drive business results.
• Experience in and knowledge of HubSpot CRM Platform preferred
• Experience with manufacturing company environment preferred

Benefits:

• Competitive salary
• Health insurance
• Retirement savings plan
• Professional development opportunities
• Dynamic and collaborative work environment

If you are a passionate and driven marketing professional with a focus on digital SEO and creative skills, we invite you to join our team. Apply now and be a key player in shaping the future of our brand.