Marketing Coordinator And Social Media Content Creator

Job Description

Department: MarketingReports To: Marketing ManagerType of Position: Full-Time, Non-Exempt

SUMMARY OF POSITION

The Marketing Coordinator and Social MediaContent Creator is responsible for developing and executing effective Social Media Content, and assisting the marketing team to attract new clients, grow new business within the established client base, distribute positive branding messages, and develop and distribute collateral for the company's products and services. Must have an in-depth understanding of the market, customer demographics, preferences and competition. Must be able to craft creative, fresh marketing content including but not limited to ads, print collateral, graphics, Social Media Content, and videos. Assists with the creation and production of marketing deliverables needed to promote events, specials, community and internal engagement. This individual will also act as a patient advocate by being knowledgeable in all areas of the practice covering surgical and non-surgical treatments. Displays solid and effective communication skills, and collaborates across all internal teams to coordinate all marketing efforts. Builds strong relationships with peers and current, new, and prospective patients of the practice. Proven and successful professional experience is a must, preferably in the aesthetic medicine and plastic surgery industry.

QUALIFICATIONS

• Bachelor's degree in Marketing, Business, Communications, or related field from an accredited four-year college or university
• Minimum of two years' professional experience in producing Social Media Content, preferably in the aesthetic medicine, plastic surgery field
• Extensive knowledge of marketing principles and strategies
• Excellent written and verbal communication skills
• Proven ability to plan and implement marketing campaigns
• Proficient in Social Media platforms: Instagram, Facebook, TikTok, X, LinkedIn, YouTube
• Proficient in reputation management platforms: Google Business
• Ability to think creatively
• Ability to work independently while functioning in a team environment
• High level of organization skills with attention to detail
• Ability to multitask and pivot quickly
• Excellent at building patient relationships, satisfaction, and loyalty
• Excellent time management skills with ability to meet deadlines
• Proficient with Microsoft Office Suite, Google Docs/Sheets, Canva
• Exceptional interpersonal and communication skills
• Professional appearance and a positive attitude

RESPONSIBILITIES

The essential functions of this role include, but are not limited to:

SOCIAL MEDIA

• Direct Social Media initiatives on Instagram, Facebook, TikTok, X, LinkedIn, YouTube
• Manage online reputation of practice on Google Business, and other areas
• Lead Social Media posting, engagement, and community management
• Help strategize new ways to develop and capture marketing content
• Develop creative digital content utilizing on trend methods
• Implement online marketing campaigns and digital asset strategies including Social Media campaigns; video content; photo content; and news/promotional content posts
• Proactively manage Social Media calendar
• Measure benchmarks for Social Media engagement and reputation management
• Assess results with Marketing Manager and modify campaign to ensure established benchmarks are reached

CONTENT DEVELOPMENT

• Craft captivating content across all marketing mediums - Social Media and reputation management platforms, print collateral, signage, and advertisements
• Create and produce deliverables needed for general brand marketing, special offerings, and community engagement
• Assist Marketing Manager in rolling out effective and consistent marketing campaigns
• Collaborate with marketing team to elevate creative thinking by contributing innovative concepts for online engagement, video, writing, and photography

EVENTS

• Help plan, coordinate, and execute internal and external events; monthly, quarterly, biannual, and annual both in office and virtual
• Promote events
• Charity support for events and internal campaigning

MARKETING SUPPORT

• Understand local client demographics, preferences, and competition
• Stay current on industry trends
• Identify target clients and markets
• Track data analytics to review with Marketing Manager
• Collaborate with all departments on tools to help engage patients and launch/implement promos/events
• Assist with website updates
• Launch of vendor spiffs and promotions
• Support internal and external referral programs
• Collect and compile client feedback in an easily reviewed and understood format for review by company management and leadership
• Actively engage our patient audience and web follower audience to support provider engagement
• Collect and maintain sales records to track, review, and modify performance of marketing initiatives
• Develop and maintain positive relationships with internal team, clients, vendors, and the community
• Drive results through impactful marketing initiatives and implementation.
• Update and keep current merchandising displays, and all internal and external collateral and signage
• Always stay within the brand guide and representation of the business
• Assist in other daily marketing functions as needed and assigned

PERSONAL DEVELOPMENT

• Attend and actively participate in required meetings
• Active internal and external participation in workshops, events, and trainings
• Develop complete knowledge and effective language for communicating surgical services, non-surgical services, and retail items offered including pricing
• Keep applicable licenses and certifications current and in good standing

POLICY ADHERENCE

• Adherence to company, Federal, State, locality-specific policies and procedures
• Understand, abide by, and enforce the Employee Handbook
• Demonstrate adherence to dress code standards
• Demonstrate adherence to life safety practices standards
• Uphold strict confidentiality by abiding to HIPAA regulations and identity theft policies

PHYSICAL DEMANDS & WORKING CONDITIONS

• Intermittent physical activity including walking, sitting, and lifting (<25 lbs.)
• Possible periods of prolonged standing, walking, and prolonged sitting
• Must be able to bend, lift, stretch, climb, and crawl to maintain display collateral and promotional material
• May be required to work offsite, evening hours, and weekends as needed

CAREER PLANNING STATEMENT

• As a manager of self, this individual will oversee completion of their daily tasks and projects
• Future opportunities include promotional pathways to oversee projects or team-based work with the potential to develop into other roles within the organization

WORK ENVIRONMENT

Fast-paced office

OTHER DUTIES

This job description is not designed to cover or contain a comprehensive listing of activities, duties, and responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

EOE Race/Color/Sex/Sexual Orientation/ Gender Identity/Religion/National Origin/Disability/Vets, VEVRRA Federal Contractor.