Consumer Marketing Brand Lead

Fast-growing Framingham-based advanced materials manufacturer of protective coatings is looking for outgoing and hardworking people to add to its team. Previously featured on ABC’s Shark Tank, DetraPel manufactures non-toxic, PFAS-free barrier coatings for industrial and consumer applications.

This position is a full-time, in-person position responsible for growing DetraPel’s consumer brand through strategic marketing campaigns, optimizing digital advertising, and improving SEO. You will collaborate intimately with our core team and management to develop new market opportunities.  

The nature of this role will provide immense growth opportunities and responsibilities within the company. This position will report directly to the Director of Strategy & Product Development.

$75,000 annually

DIGITAL ADVERTISING:

• Create paid ad and email campaigns resulting in a 20%, or greater, increase in email audience and website traffic MoM 
• Utilize website analytics, the latest growth strategies, and tools to increase D2C sales by 20%, or greater, MoM within the first 8 weeks
• Develop PPC campaigns and optimize campaign effectiveness by 5% MoM across social media and other platforms
• Implement best practices to continuously A/B test new messaging, creative, segmentation, and customer journeys to increase conversion rates improve ROAS by 5% MoM, and decrease CAC by 5% MoM
• Must be comfortable with Google Ads and other Social Media Platforms. 
• The primary focus will be our consumer brand, ProofPlus but will also be responsible for the brand content related to our Contract Manufacturing business, DetraPel Solutions.

SALES CHANNEL MANAGEMENT:

• Build and upkeep product launch assets, pages, and listings for e-commerce platforms including, but not limited to Amazon.com, Walmart.com, and others
• Create campaigns to drive sell-through in retail channels through traditional media, digital advertising, geotargeting, PDQ displayers, and more

SEO

• Develop a roadmap within the first 4 weeks that leverages content, develops backlink generation strategies, and optimizes keywords across on-page elements to achieve top search engine ranking
• Execute on roadmap using analytical tools to optimize performance and improve our websites and Google Search organic ranking and domain authority score to at least 50 within the first 9 months

YOU’LL FIT RIGHT IN IF:

• You have at least 3 years of demonstrated experience in B2C/Digital Marketing
• You have a can-do attitude and a positive approach to problem-solving 
• You like people and enjoy going above and beyond to help others 
• You have a high degree of creativity, organizational skills, project management skills, and attention to detail
• You are willing to participate in continuous learning and training 
• Bachelor's Degree is preferred

DetraPel is the leading provider of performance coatings for various industrial and consumer verticals. We specialize in developing plastic-free, PFAS-free (100% fluorine-free) coatings that provide superior performance without sacrificing sustainability. DetraPel's brands create products for diverse markets, not limited to paper, paperboard packaging, textiles, and healthcare. Our technologies enhance durability, resistance, and performance of various substrates while still maintaining recyclability, composability, and reliability.

Benefits:

• Unlimited PTO
• Healthcare benefits, vision, dental
• 401K with company match
• Performance compensation & stock options
• Company-sponsored professional development fund
• Company-sponsored athletic country club membership
• A fun and rewarding place to work with a collaborative team environment
• A company dog! - we are pet-friendly!
• Monthly team events