Consumer Data Analyst

It’s an exciting time to join the WellSense Health Plan, a growing regional health insurance company with a 25-year history of providing health insurance that works for our members, no matter their circumstances.

Job Summary:

The Consumer Data Analyst is a key role in our Consumer Insights area, which drives our understanding of prospect and member behavior, allowing us to develop strategies and tactics to grow our business. This position will support the analysis and reporting of campaign data to determine the best strategies and tactics to acquire and retain members. Working with marketing, sales, product management and external partners, the analyst will be key to building segmented, targeted campaign lists for both acquisition (prospect) and retention (member) campaigns. They will also assist with the development of tracking and analysis plans for each campaign and evaluate performance post-launch. Using their strong analytical abilities, they will provide the insights necessary to drive improvement to further optimize campaigns. In addition, the analyst will develop relevant dashboards and other interactive reporting for use in determining ongoing campaigns and tracking of sales goals. These reports will be key to informing management of the efficacy of products, sales tactics and marketing initiatives

Our Investment in You:

• Full-time remote work

• Competitive salaries

• Excellent benefits

Key Functions/Responsibilities:

• Develops tracking for marketing campaigns to analyze and optimize spend across distribution channels, including direct mail, email and digital.

• Works with internal data and external vendors to developed segmented, targeted prospect lists for acquisition campaigns; conducts quality control for list accuracy.

• Delivers clear, concise and actionable results to decision makers; prepares and presents insights found in a digestible and actionable way to leadership and areas that will activate on those insights.

• Builds and maintains dashboards and interactive reports to provide guidance for marketing, sales and product management teams.

• Analyzes business trends, market conditions, and the competitive landscape to guide strategic planning.

• Evaluates and assesses current reporting to provide recommendations, develop more effective reporting and ensure results are accurate and actionable.

Qualifications:

Education Required:

• Bachelor of Arts/Science in Business Analytics, Statistics, Mathematics or related field

Experience Required: (Minimum years of experience in business, a specific field, or both)

• 0-2 years of experience in an analytics role

• Experience with SQL, R, Alteryx, SAS, Tableau, or similar tools, with the ability to write complex queries

• Experience with database marketing and quantitative modelling preferred

• Highly proficient in Microsoft products, including Access and Excel

Required Licensure, Certification or Conditions of Employment:

• Successful completion of pre-employment background check

Competencies, Skills, and Attributes:

• Strong analytical skills with the ability to collect, organize, analyze and disseminate significant amounts of information with accuracy
• Storytelling, data visualization, and presentation skills
• Detail oriented, excellent research and data interpretation skills
• Ability to process and analyze data sets and interpret them to influence business decisions

Working Conditions and Physical Effort: (Note special physical or mental demands such as visual acuity, strength, standing, lifting, etc. or specialworking conditions such as travel, Overtime, Shift requirements, 24x7 Accessibility, etc.See examples)

• Work is normally performed remotely with occasional travel to Boston office for in-person meetings and strategy sessions
• No or very limited physical effort required. No or very limited exposure to physical risk.

About WellSense

WellSense Health Plan is a nonprofit health insurance company serving more than 740,000 members across Massachusetts and New Hampshire through Medicare, Individual and Family, and Medicaid plans. Founded in 1997, WellSense provides high-quality health plans and services that work for our members, no matter their circumstances.