Communications, Merchandise & Events (†CME†) Specialist

Job Details
Level
Entry
Job Location
Terrapin Beer Company - Athens, GA
Position Type
Full Time
Education Level
2 Year Degree
Travel Percentage
Up to 25%
Job Shift
Day
Job Category
Marketing
Description
JOB TITLE: COMMUNICATIONS, MERCHANDISE & EVENTS SPECIALIST
Job Summary: The Communications, Merchandise & Events ("CME") Specialist is a regular, full-time hourly position that serves as the point of contact for all media & mass communications by Terrapin Beer Company occurring across a variety of platforms. The Communications & Events Specialist promotes the digital amplification of Terrapin Beer Company events and programming happening throughout the country utilizing engaging written communication and a market targeted approach. This role is additionally responsible for the cost-effective sourcing & shipment of all Company point-of-sale merchandise for both internal & external customers. The CME Specialist will report directly to the Marketing Manager.
Duties and Responsibilities:

• Execute all Company digital communication that supports and aligns with marketing strategies, goals and objectives. Digital communication includes, but is not limited to, email, website, and all social platforms.
• Partner with the Graphic Design Specialist and Digital Media Specialist to develop and execute planned, real time, paid and organic content.
• Monitor social media campaigns by tracking campaign performance, customer engagement, and SEO to optimize campaign content.
• Assist with planning and execution of both Company sponsored and affiliated events and festivals, under the direction of the Marketing Director.
• As directed, attend key festivals/events and capture relevant social media content and then upload to the applicable platform in a timely manner.
• Monitor and observe online conversations within the digital network about Terrapin Beer Company and similar competition while reporting key insights and strategies to the Marketing Director.
• Stay current and assess industry and social media trends, tools, new platforms, innovations, and best practices.
• Work closely with Sales and Brewery Events department staff in order to develop relevant social media content to aggressively advertise Terrapin Beer Company happenings and successes.
• Update and maintain Company website - including, but not limited to, developing unique blog content, keeping event and market pages up to date, leveraging page analytics for marketing tactics and improvements, etc.
• Execute fun and engaging brand interactions through creative press releases for Company through all digital platforms.
• Responsible for cost effective sourcing of all Company point-of-sale merchandise from vendors in a timely manner.
• Serve as point of contact for both Company sales team and distributor partners for timely & cost-effective shipment of point-of-sale merchandise.
• Active participant in all departmental meetings and contributes equally to the conceptualizing of new ideas and objectives.
• Must be able to maintain business-like behavior during and after the consumption of alcohol during social events.
• Performs other duties as assigned.

Qualifications
Knowledge & Skills Requirements:
This position is an entry-level position requiring a 2-year degree in Marketing, Public Relations, Communications Studies, Social Media or similar degree program with 1-2 years of relevant work experience. (Or) similar educational attainment and work history.
Preferred Qualifications: Proficiency in creating social media content across multiple channels for both Spanish and English-speaking markets.
This position also requires excellent time management skills as well as very strong creative and problem-solving skills. Candidates must have a flexible schedule with the ability to work some nights and weekends.
Must possess mobility to work in a standard office setting and to use standard office equipment, including a computer, stamina to maintain attention to detail despite interruptions, strength to lift and carry files weighing up to 10 pounds, vision to read printed materials and a computer screen, and hearing and speech to communicate in person and over the telephone.
Candidates must have a clean driving record, comprehensive auto insurance and reliable source of transportation.
Terrapin Beer Company, LLC is a craft beer brewery located in Athens, Georgia dedicated to creating unique experiences through the passionate brewing of the finest-quality craft beers. Employee benefits include health, dental & vision insurance, paid vacation, sick leave and Parental Leave, 401(k) plan with a Company match and a rewarding environment based upon our culture, values and mission.
Terrapin Beer Company, LLC is an equal opportunity employer and will not tolerate discrimination against any employee or applicant seeking employment on the basis of race, color, religion, creed, sex, national origin, age, disability, sexual orientation, marital status, veteran status, or any other characteristic protected by law.
*This description is not intended to be, nor should it be construed as an all-inclusive list of responsibilities, skills or working conditions associated with the position. It is intended to accurately reflect the activities and requirements of the position, but duties may be added, deleted, or modified as necessary. This description does not constitute a written or implied contract of employment. *