Communications & Marketing Officer

SUMMARY: The Communications & Marketing Officer will report directly to the Executive Director. In partnership with ED, will provide the oversight of the MENTOR Washington brand to stay mission focused and execute a consistent vision of service. This individual will be responsible for playing a key role in promoting the mission and services of MENTOR Washington by creating brand-focused informative marketing materials, responsive communication tools and products, press releases, and media opportunities to share our organization's message, services and impact.

PRIMARY DUTIES AND RESPONSIBILITIES:

Marketing and Communications:

• Create internal and external, mission-focused communications and services collateral materials including newsletters, brochures, case studies, service presentations, email communications and social media campaigns, etc. in alignment with MENTOR Washington's branding guidelines.
• Work closely with team members to execute all the marketing and communications needs that key organizational projects demand. These projects will include and are not limited to program and training services, special events, reports and written communications.
• Develop all the graphic and images (digital and print) that reflect the brand and aligns with the key messages the Program team and leadership are trying to convey.
• In partnership with the ED, develop organizational videos, articles, and messaging to amplify the work and partnership with programs, donors, MENTOR, funders and young people.

Website and Social Media:

• Manage and design website to ensure information is up to date, in alignment with program services and organizational priorities.
• Analyze website traffic and implement SEO and other strategies to increase traffic and drive qualified leads.
• Manage company's social media platforms, including creation of social media campaigns, content development and responding to program or donor inquiries and issues (increase numbers and engagement).

Relationship and Partnership Management:

• Manage and maintain relationships with program partners, corporations and funders to ensure that all project branding and joint marketing or communications comply with branding requirements.
• Interface with marketing and communications department leaders of key funders that are partnering with MENTOR Washington to execute a joint message and successfully promote program services provided.
• Manage and maintain a relationship with MENTOR: The National Mentoring Partnership Marketing team to support the local roll-out and implementation of national initiatives, campaigns and messaging that promotes the mentoring movement and articulates the need and impact.

Management and Analysis:

• Support the management of the Salesforce, MailChimp, Eventbrite, and other platforms to ensure it captures the data and information necessary to communicate service and impact.
• Evaluate and Analyze program and partnership data to develop quality communications that leverages the outcomes accomplished.
• Manage all interns that will focus their service in the Marketing and Communications department.
• Develop in partnership with ED all policies and procedures needed for staff and external partners to maintain branding, marketing and communications guidelines.
• Support Budget tracking for the department as resources, tools and collateral is developed and produced.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

• Strong computer literacy skills, particularly in Microsoft 365 including SharePoint, Teams, Outlook, Excel and Word; digital platform management (UENI, MailChimp, Zoom, etc.)
• Experience in database management preferred; Salesforce experience strongly preferred (Salesforce Nonprofit Success Pack).
• Demonstrated ability to meet deadlines and handle and prioritize simultaneous requests.
• Ability to contribute to project strategy by communicating ideas and identifying risks and opportunities.
• Strong interpersonal skills and ability to collaborate with and learn from team members.
• Excellent organizational and project management skills and attention to detail.
• Outstanding verbal and written communication and customer service skills.
• Ability to work independently and identify and solve problems, while seeking guidance and assistance as needed.
• An established commitment to work collaboratively and harmoniously with staff, colleagues and stakeholders.
• Contribute toward an equitable, respectful, and inclusive work environment, and actively engage in team meetings, events, and projects.

QUALIFICATIONS FOR THE POSITION:

• Bachelor's Degree preferred (equivalent education and experience considered).
• Three years of experience with video content, social media and website management.

PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to; place objects or operate office equipment such as a computer or other productivity machine and to communicate information and ideas so others will understand as well as exchange accurate information in these situations. The employee is frequently required to move up to 10 pounds, and occasionally move up to 50 pounds. Specific vision abilities required by this job include the ability to observe details at close range and the ability to adjust focus.

WORK ENVIRONMENT:
Employees must be able to use collaborative software to communicate with others and attend virtual meetings. Employees must be able to handle the stress that is involved in meeting strenuous and competing deadlines, working in high volume areas, and be flexible and able to interact with employees, students, and/or community partners of all levels. Employees may be required to work from the headquarters/regional office. This work environment is moderately quiet.

Work is generally conducted in a school environment with minimal exposure to excessive noise or adverse environmental issues.

CONDITION OF EMPLOYMENT:
The position may change based upon needs of the program and/or organizational needs and available funding. In compliance with federal and state regulations, College Success Foundation maintains a drug free environment and all successful applicants must pass a drug screen prior to hire. Employees of College Success Foundation and its subsidiaries, which MW is one of, must be able to successfully work in and promote a multicultural and diverse work environment.

COMPENSATION AND BENEFITS:
MENTOR Washington offers a competitive compensation with generous benefits administered through the College Success Foundation. This is a 1.00 FTE position and the salary range for this role is between $59,000-$63,000, commensurate with experience.

The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods, or otherwise to balance the workload.