Communications and Social Media Coordinator

The Communications and Social Media Coordinator is responsible for supporting United Way’s marketing objectives with target audiences; working with the United Way team to implement Social Media and communications strategy to increase awareness of and engagement with United Way’s work in our community; writing for our brochures, website and event materials; and creating email marketing efforts to maximum reach and efficiency. This role is responsible for writing various internal and external communications to increase brand awareness and elevate United Way’s mission to donors, partner agencies and stakeholders.

Essential Functions

Social Media- 30%

• With guidance from the Marketing Manager, the associate manages Social Media for United Way SWPA’s Social Media accounts (Facebook, Twitter, Instagram, LinkedIn). This includes creating content schedules, developing posts including text and images; managing and monitoring Social Media interactions.
• Posts to include promotion of UWSWPA events, recaps of events, stories about our donors and grantees, employment opportunities and news stories relevant to our work.
• Proposes new content and coordinates with internal staff to craft content, obtain approvals for accuracy and timeliness and generate new ideas.
• Publishes updates to Social Media in a timely fashion.
• Reports controversial comments or posts to the Marketing Manager and Chief Marketing Officer before responding so that appropriate strategic responses can be created.
• Monitors and complies with best practices for post length, frequency and content.

Communications and Public Relations- 30%

• Writes profiles of UWSWPA donors, volunteers and partner agencies and seeks internal review and approval from staff and profile subjects.
• Mines material created for other purposes (such as partner agency success stories) for content that can be revised for use on our website, newsletters and Social Media platforms.
• Develops timely and relevant story ideas for our website and newsletters and pitches ideas to Marketing Manager and Chief Marketing Officer.
• Writes copy for projects including but not limited to: emal marketing, campaign materials, website content, donor outreach and event scripts.
• Creates Friday “In the News” emails for all staff.
• Supports annual Day of Caring and other UWSWPA events.
• Supports web editing and development.
• Participates in writing and developing compelling content and messaging that will be used in various stakeholder communications including internal memos, blog posts, marketing materials and websites.
• Assist in cultivating and elevating the brand voice through written communications to ensure accuracy, tone and key messaging comes to life.

Email communication content development and project management- 30%

• Learns and then assists in the development of email marketing schedules and content creation.
• Gathers content for email newsletters; ensuring design and layouts are user, mobile-friendly and optimized; creating written content and visuals.
• Traffics email newsletters internally for approval, keeping projects on deadline.
• Aligns copy and images with brand standards and follow and comply with best practices for length, frequency and tone.
• Assists in the development of email marketing campaigns, including gathering new email lists; merging and maintaining data from various platforms; performing A/B testing; tracking and analyzing campaign results and staying abreast of email marketing best practices.

Additional Functions

• Supports marcomm team efforts to build content and brand consistency across all channels (web, digital, social print) and adhere to core messaging, brand voice, style, etc.
• Fosters innovation and creativity by encouraging new ways of thinking and working, sharing best or promising practices from others, and establishing a safe environment for risk-taking.
• Assists with the organization’s disaster response efforts, when necessary.
• Other non-essential functions and responsibilities or duties as related or assigned

Education and Experience

• Required
  • A bachelor's degree in marketing, communications, or a related field.
  • Strong storytelling, copywriting, and editing skills, including correct punctuation, spelling, and grammatical usage.
• Preferred
  • 1-3 years of experience in a nonprofit setting.
  • Familiarity with AP style is preferred.
    

Annual Salary

• Pay Grade 102
• Salary Range $34,600 - $40,600
  

Knowledge, Skills, and Abilities

• High level of proficiency with digital and Social Media channels including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Exceptional creativity and innovation.

Certifications/Licenses

• Preferred
  • Driver's license

Physical Demands

• Light Exerting up to 20 lbs. of force occasionally and/or up to 10 lbs. force frequently and/or a negligible amount of force constantly. Even when weight lifted is negligible, a job is rated light when 1) it involves walking or standing to a significant degree; 2) it requires sitting most of the time but involves pushing and/or pulling of arm or leg controls; 3) it involves working at a production rate that requires constant pushing or pulling of materials.

Travel Requirements

• Occasional travel within the region via ground transportation

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change; new ones may be assigned at any time with or without notice.