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Form of workMeta Reality Labs is looking for an exceptional individual to take on the role of Channel Marketing Manager for North America retail. Reporting to the head of Channel Marketing North America, this experienced team member will be responsible for and oversee marketing operations including budgets, experiential programs, customer acquisition and retention, and measurement while continually improving our toolset and processes to meet our goals. This exciting and crucial role will be responsible for driving and delivering our go-to-channel strategy with Canadian retail partners like Best Buy, Walmart, Amazon, etc.The candidate should possess strong analytical skills and the ability to communicate and collaborate effectively across internal cross-functional partners - including Sales, Marketing, and Sales Operations. The position entails establishing and strengthening relationships with Meta 3P Retail partners in the Canadian market to drive the Meta VR/MR hardware vision.The ideal candidate should be customer-focused, driven to make Meta “our retail partner’s best partner", and thrive in a fast-paced and team-oriented environment.
- Developing, building and executing marketing programs in partnership with internal Channel Marketing, Channel Services, Retail Creative and Marketing counterparts in order to achieve business goals
- Leading, applying and executing Meta RL Channel Marketing strategy directly with retail partners within agreed-upon budgets and key performance indicators
- Providing oversight and management of channel co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics
- Coordinating and managing marketing brand assets and deliver on time to creative teams, while following-up and delivering to retail partners
- Taking a broad perspective while examining campaigns and projects
- assessing problems & making decisions based on relevant information, including identifying and spotting less obvious solutions- creatively
- Influencing key business decisions and outcomes within cross-functional and organizational settings
- Managing, measuring and optimizing marketing programs that drive results and improve efficiency
- Providing point-of-contact for Meta RL Marketing in relation to accounts managed
- Completing and examining campaigns and projects
- assessing problems and making decisions based on relevant information - including new or less-obvious solutions
- Building and maintaining collaborative and productive relationships while networking internally and externally with retailer marketing counterparts
Minimum Qualifications:
- 5+ years experience in marketing role, with a clear record of achievement
- Bachelor’s degree in business, marketing or related field
- Experience and clear understanding of the North American retail landscape
- Experience in go-to-market planning and execution across online and traditional retail channels
Preferred Qualifications:
- Proven advocate for innovation and the opportunities presented by disruptive technologies
- Communication and presentation skills with proven business acumen
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
