Overview
Responsibilities
- Coordinate with Customer Managers to develop and execute business plans
- Build and manage strategic plans for respective retailers/wholesalers
- Align on strategy and plan with Region Broker Managers, Identify Opportunities and threats
- Feed CM’s w/ planning analytics to support Cat/Line reviews, NI presentations, etc.
- Effective trade fund management and visibility
- Measure effectiveness of CM’s
- Align w/Insights lead and be guided by insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions
- Work with syndicated/other data sources to both manage and inform strategic and tactical trade plans
- Ad-hoc financial and data analysis, including pre/post event analysis
- Develop Customer level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative
- Attend Customer Sales Calls with the Customer Manager Team where appropriate
- Develop and deliver content as part of the CROSSVIEW Business Review process
- Ensure Client’s Plans are Built and maintained in CROSSVIEW and the Client’s Trade Planning System
NOTE: This job description does not imply that the above functions are the only tasks that may be performed. Associates will be expected, if possible, to follow any other job-related instructions and perform any other job-related tasks as directed by management.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education/Experience: Bachelor’s degree (B.A.) from a four year university.
Other Functions: Work experience in sales or marketing for a minimum of 3 years with experience calling on a major chain customer; Excel, Power Point, working knowledge of Nielsen and syndicated data sources; Strong communication and people skills; Must possess collaboration and influencing skills; Ability to be a clear communicator, strategic thinker, and problem solver; Must have ability to effectively prioritize demands and follow through on commitments.
Certificates, Licenses, Registrations: None.
Supervisory Responsibility: Trade Specialists
Working Conditions: Office & Field Environments
Travel Requirements: Varies, 30 - 50%
Language Skills: English is the primary language skill; however, bilingual skills may be required based on business necessity.
Compensation Range - $80,000 - $90,000
Please note that this Job Description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Under the Americans with Disabilities Act (ADA), WIS is committed to providing reasonable accommodations to qualified individuals with disabilities to enable them to effectively perform the essential functions of the job.