Brand Marketing Manager

About Us
First Horizon Corp. (NYSE: FHN), with approximately $90 billion in assets, is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, mortgage, and title insurance services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank.

Summary

The brand manager spearheads the creation and execution of marketing and communication tasks of a company. As head of brand development, these professionals develop brand strategies that resonate with the target audience or customers. A brand manager doubles up as a brand specialist, who not only ensures that the product/service appeals to the customers, but also keeps an eye on the competition through competitive analysis. 

Key Responsibilities Include

• Manages planning, communicating and monitoring timelines for brand specific projects including brand always-on campaigns, partnerships and content marketing.
• Works with internal and external experts to leverage marketing channels which may include paid and owned channels such as digital (SEM, social and display advertising), direct mail, email, broadcast media and our website.
• Works with creative partners, internal and externally, to develop creative assets to complete projects.
• Builds strong relationships and works collaboratively with other team members and agency partners to ensure optimal creation, orchestration, execution and performance.
• Manages approvals from all parties including senior team members, requester(s) and assurance partners (legal/compliance).
• Ensures on-time delivery, budget adherence and overall quality of work by teammates and third-party resources
• Communicates plans, progress and completion of projects with key stakeholders.
• Tracks work against well-defined goals for marketing programs and opportunities for testing and optimization.
• Utilizes analytical ability to evaluate projects for effectiveness and optimization opportunities.
• Collaborates with Marketing Operations & Analytics to measure program success and optimize accordingly, consistently planning, supervising and tracking performance to reach and convert right target audiences.

Qualifications Include

• Required Qualifications:

  • Bachelor’s degree in marketing or a related field, higher level degree preferred
  • Minimum 3-5 years demonstrated marketing experience
  • Banking / financial services experience a plus

   

   

• Experience, Skills and Competencies:

  • Experience coordinating marketing campaigns in a variety of advertising platforms.
  • Ability to thrive in a dynamic work environment.
  • Strong planning and project management skills.
  • Experience managing multiple projects at once including delivery, budget adherence and overall quality of work.
  • Ability to work independently on focused tasks, self-directed work.
  • Ability to collaborate with cross-functional team members and vendor partners on larger projects.
  • Strong interpersonal and communications skills.
  • Comprehension of analytical information to inform and optimize projects.
  • Inherent growth mindset and ability to adapt and thrive in a changing workplace.
  • Demonstrates and exemplifies those values and characteristics which are essential to the Marketing Team’s success:
    • Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them.
    • Transparency: are direct, factual, and straight-forward.
    • Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions.

Benefit Highlights

• Medical with wellness incentives, dental, and vision 
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match
• More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits

Follow Us
Facebook -- facebook.com/FirstHorizonBank
Twitter -- twitter.com/FirstHorizonBnk
LinkedIn -- linkedin.com/company/first-horizon-bank
Instagram -- instagram.com/first_horizon
YouTube -- youtube.com/channel/UCEVs5OMj-b0H9Dr5Q209_-Q

Corporate Diversity Commitment:
We remain committed to creating a more equitable society, and that starts with our associates, our clients, and the communities we serve. We do this by elevating equity, providing capital and counsel, and committing to excellence in everything we do.