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Salary
BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence. We are seeking a Brand Manager to contribute to our next level of growth and expansion for our CPG client in the meat and poultry industry.
Job Description
The Brand Manager will have full ownership and responsibility for building two exciting brand platforms in a highly entrepreneurial environment.
Responsibilities:
- Develops long-term brand strategy and annual plans with presentations to senior management.
- Analyzes retail market and evolving consumer trends; recommending changes to marketing and product strategies based on marketplace analysis and feedback from sales and Insights
- Manages communication agencies from brief to execution
- Drives a fully integrated marketing campaign across a wide array of tactics on both national and account specific levels.
- Partners with Insights to lead consumer research on consumer targeting, marketing, product optimization, product development and brand-building initiatives.
- Tracks performance and KPIs, adjusting plans as needed.
- Responsible for budget and forecasting
- Cultivates knowledge of retail and club channels
- Attends and presents at key sales meetings and external customer meetings.
- Identifies and builds alignment around opportunities for new and improved product based on consumer insights or category developments.
Qualifications
- Bachelor’s degree (B.A) in Brand Marketing field and 7+ years of related experience required. MBA in Marketing, or related field, preferred.
- 4+ years of consumer marketing experience with a CPG company, required
- Experience leading and overseeing a budget for a brand and/or portfolio of brands and communicating budget updates in a cross-functional environment.
- Experience working with syndicated data to develop fact-based presentations and strong quantitative and analytical skills, required.
- Understanding of brand management disciplines, key marketing strategies, media and selling dynamics.
- Ability to travel as needed
Additional Information
The starting pay range for this role is $135,000-$145,000. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. Our client also offers a competitive benefits program to meet the health and financial well-being their team and their families. You can look forward to a range of benefits including medical, vision, dental, PTO, 401k, and paid holidays.
A diverse workforce is a strong workforce .
To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.
This is not the work of the moment, and this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing, selection and retention of the talent we hire, and ultimately the workforce we provide for our clients. We will communicate our journey in the spirit of transparency and shared learning.
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