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SalaryAspyr Media, Inc. is an independent, full-service developer and publisher for the industry's leading games. Over the last 25 years, Aspyr has helped nearly 200 games reach their next level across all platforms and beyond expectations.
Founded in 1996, Aspyr Media, Inc. got its start in Austin, TX by bringing the biggest PC gaming franchises such as Call of Duty, Sid Meier’s Civilization and Star Wars to Mac. Today, Aspyr is a video game publishing and development partner focused on maximizing the potential of games. We find the world's best games and connect them to new audiences, on all platforms.
Responsibilities:
The Brand Manager is primarily responsible for working with the Director of Product to develop the go-to-market campaign for game launches. Campaign responsibilities include, but are not limited to, the overall strategy, product and brand positioning, target audience, competitive analysis, product life-cycle management, and budget. The Brand Manager will then work with a wide range of internal and external partners to execute a unified launch campaign.
Essential Functions:
- Work with Publishing, Production, and external agencies (creative and media) to coordinate brand related activities to successfully execute the marketing strategy for product launches to meet and exceed sales goals
- Develop product and brand positioning to align with current audience insights, behaviors and attitudes
- Lead the creation of all campaign materials (e.g. key art, advertising, digital, social and promotional assets), including the research of agencies, budget and communication with internal and external teams to execute
- Responsible for the management, tracking and communication of the brand marketing campaign budget to internal Finance Team
- Manage day-to-day interactions with external stakeholders and licensing partners (e.g. presenting go-to-market plans, game updates, asset submissions, creative briefs, and post launch performance metrics)
- Interpret, analyze, and provide action plans based on stakeholder feedback during production
Preferred Qualifications:
- 3-5 years successfully bringing product(s) to market within the games and/or entertainment industry
- Bachelor’s degree in a related field
- Ability to work with studio, internal cross-functional and external partners
- Proven track record of successful, integrated campaign management, and of partners to execute gold standard integrating marketing campaigns
- Ability to drive a positive resolution from stakeholder feedback, concerns, or critical issues
- Understanding of video game publishing and marketing content pipeline from concept to shipping
- Actively plays games and is aware of cultural trends, current events, and other activities in the gaming industry
- A firm understanding of industry marketing, digital media and social marketing, competitive and sales trends
- Strong balance of both creative and quantitative/analytical skills
- Strong written and oral communication and presentation skills
Aspyr is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Aspyr are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Aspyr will not tolerate discrimination or harassment based on any of these characteristics. Aspyr encourages applicants of all ages.
