New Waterloo Brand Manager

NEW WATERLOO is hiring for a BRAND MANAGER

New Waterloo is an independent hospitality development + management company. We make places that create positive impact within the communities in which we live, work, play, and call home. Our brands include: South Congress Hotel, La Condesa, Sway, Cafe No Se, Manana, Otoko, Watertrade, Il Brutto, Butler Pitch & Putt, Albert Hotel, Hotel Revival and El Capitan Hotel. 

JOB OVERVIEW

Reporting to the Chief Marketing Officer, the Brand Manager will be accountable for creating + executing impactful marketing initiatives that drive brand and revenue to the following outlets: La Condesa, Sway, Il Brutto, Manana and Butler Pitch & Putt, with potential occasional support of other New Waterloo outlets as needed. This role requires a brand publisher mindset: you'll create the content our audience is looking for, that aligns with marketing & revenue goals, then optimize the path to conversion. As our Brand Manager, you will be responsible for strategizing, planning, scheduling, communicating, and delivering marketing + programming initiatives that are on-brand, on-time, and on-budget. In other words, youll get to work with a lot of awesome people, in a hectic + fun industry, making really special stuff happen (but still on-time, on-budget, and on-brand).

Of equal importance to the creative side of this role is the technical & administrative side: the Brand Manager is responsible for making sure information stays updated across digital channels; determines key performance metrics, and monitors & adjusts strategy based on those metrics; runs regular marketing meetings with properties and is able to confidently provide educated marketing & brand expertise based on changing needs & goals.

What you'll do:

• Develop campaigns + content that are on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and social promotion.
• Work with cross-functional, multi-project team resources to ensure marketing solutions are delivered on-time and on budget according to defined scope, timeline and cost expectations.
• Plan, schedule, communicate and control all project activities toward these objectives, applying creative, technical, and managerial skills to satisfy project requirements, while building positive professional relationships with stakeholders.
• Project manage marketing initiatives that drive traffic, engagement & leads, deliver sales, and adhere to brand.
• Effectively manage and optimize all third-party contract agencies and all incoming requests from property teams and other stakeholders.
• Manage editorial calendar and organization workflows.
• Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and strategies work on each and why. Compile reports for distribution.
• Field and fulfill incoming media requests for interviews, photography, recipes, etc.
• Coordinate on-site partner & media photoshoots.
• Manage + update all digital platforms.
• Measurement and optimization of programs will be required on a regular and ongoing basis.

Who you are:

• You are a student, a teacher, and a leader. You are unafraid to ask questions, share knowledge, and lead with integrity.
• You can write and edit. In all styles, many voices & SEO optimized. And you have fun doing it.
• You have a portfolio of diverse content - writing samples, social media, photography, and graphic design.
• Content is fun, but you know the metrics and data behind it are an equally important piece of the puzzle.
• You believe in hospitality, deeply and passionately.
• You are knowledgeable and at the forefront of emerging digital and creative trends.
• You're excellent with time-management and know when to ask for help.
• You have a strong work ethic and the ability to work both autonomously and in a team.
• Adobe Creative Suite is your best friend.
• You have an intuitive sense of how to manage the back-end of most digital platforms.
• You have opinions about photography & videography best practices and aesthetics.
• A plus: You have previous experience working in hospitality, restaurants or hotels.
• A plus: You own or have access to a DSLR camera.
• A huge plus: You have video shooting & editing experience.
• A must: You like to have fun & be nice.

BENEFITS

We are proud to offer competitive wages and the following benefits for full-time employees:

• Up to 3 weeks paid time off annually
• 50% off discount at most New Waterloo restaurants
• Health, vision + dental benefits
• 401K plans
• Paid holidays
• Volunteer pay
• Referral bonuses
• Discounts at our shops, hotels + local partnerships

New Waterloo offers all our employees competitive pay, paid time off and generous benefits. New Waterloo is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.