Bilingual Marketing Automation Manager

Bilingual Marketing Automation Manager

• Fluency in English and Spanish required
• Remote position

This opportunity might be for you!

GreenPath Financial Wellness wholeheartedly believes a strong organization is based on the foundation of diverse groups of team members. We believe deeply in employees not only bringing their whole selves to work each day, but also feeling comfortable being their authentic self. We encourage people from each and every background and walk of life to apply for opportunities in which they are passionate about and meet the qualifications.

We Have:

• Outstanding opportunities to be creative, design and implement Marketing Email Automation strategies
• A positive, close knit and collaborative team who will support you, as well as challenge you to be the best version of yourself
• An outstanding environment for you to continually think outside of the box and collaborate
• A guiding principle to put people at the center of everything we do. Empathy coaching, human-centered design and behavioral economics practices anchor our work in meeting people’s needs.
• Caring, compassionate and creative humans that show up every day with integrity and a drive to provide a quality experience through each and every interaction. This is more than a job for most of us. We are on a mission to make it easier for people to be financially well.
• Partnerships with others enable us to impact financial health on a large scale. We collaborate to design and deliver financial health services that are a win for people, for our partners, and for GreenPath.
• Products and services designed specifically with our clients in mind.

You Have:

• 4+ years of direct, hands-on experience in Marketing Automation and HubSpot, with a strong preference for HubSpot certification(s).
• Proven expertise in email marketing strategies and tactics.
• Hand-on experience managing paid search and programmatic display.
• Strong analytical skills and experience with reporting and data analysis.
• Proficiency in Marketing Automation technology and website personalization tactics.
• Solid understanding of inbound marketing concepts and strategies.
• Ability to manage multiple projects in an agile and deadline-driven environment.
• Exceptional written and verbal communication skills.
• Experience managing external agencies.
• Experience with Google Analytics, Looker Studio, Google Tag Manager.
• Experience collaborating and coordinating cross-departmental projects.
• Familiar with standard marketing and client acquisition lifecycles and project-management methodologies (such as Agile).
• Experience managing multilingual campaigns is preferred.

The Day to Day:

• Develop and manage a comprehensive Marketing Automation strategy using HubSpot.
• Create, deploy, and optimize email marketing campaigns that achieve the Marketing Team’s goals connected to awareness building, lead generation, and client retention.
• Work with the larger Marketing Team to manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• Segment lists based on behaviors like past email engagement, website interactions (content downloads, site page visits, etc.), or stages within the client lifecycle.
• Work closely with the Marketing Data Analyst to measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
• Work closely with the content team to understand the content strategy and align Marketing Automation campaigns accordingly.
• Conduct A/B testing on various email campaigns to establish the most effective outreach for different points within the client lifecycle.
• Manage and optimize lead scoring and distribution methodology to ensure quality leads are generated by Marketing.
• Analyze and interpret campaign performance data and provide insights and recommendations for improvement.
• Oversee and manage the integration of HubSpot with other technology platforms and tools—such as CRM systems, analytics tools, and the data warehouse.
• Collaborate with the sales department to ensure marketing and sales alignment on lead quality, conversion rates, and follow-up procedures. Provide technical troubleshooting and work with support teams when issues arise within the Marketing Automation platform.
• Conduct periodic system audits to ensure the cleanliness of the database, proper functioning of the automation systems, and alignment with data governance policies.
• Manage and negotiate list rental and purchase agreements with external vendors or partners to expand the organization's reach, ensuring compliance with data protection and privacy standards.
• Explore and implement machine learning and AI capabilities within the Marketing Automation platform to enhance personalization and predictive analytics.
• Keep abreast of privacy laws and regulations, such as GDPR, to ensure compliance in all Marketing Automation efforts.
• Stay up-to-date with the latest trends and changes within email and Marketing Automation

The Perks:

• We all need some “me time” every once in a while. All full-time employees receive 19 paid days off during their first year of employment, in addition to 10 company-paid holidays per year. Use it for a fabulous vacation, to play nurse (or patient) at home, or sit on your couch watching DIY marathons on HGTV all day. We don’t care – it’s your time. Enjoy.
• Need some additional time to focus on preventative care? GreenPath provides all employees with additional Preventative Care Time Off to encourage all employees to be proactive about their physical wellness.
• Saving for Retirement? GreenPath employees can start contributing to a 403b right away! After one year of employment we make a monthly contribution to eligible employee’s Retirement Account equivalent to 5% of their gross compensation.
• Need to reduce your student loan debt? GreenPath is a qualified employer under the federal Public Service Loan Forgiveness (PSLF) program, which means that you may be able to have a portion of your federal student loans forgiven after meeting certain eligibility requirements of the PSLF program.
• Planning on growing your family? GreenPath offers paid Maternity and Paternity benefits.
• Continuous learners can get their classroom fix in a couple of different ways. GP team members are eligible for up to $2,500 in tuition reimbursement per year. In addition, GP team members can attend courses through Invest in Yourself, an in-house educational program offering training classes on a variety of topics ranging from Cash Flow Planning to Microsoft Excel to Stress Management.
• Want to take additional college courses? We have an agreement with Cleary College where all GreenPath employees are eligible for a 50% discount on college tuition.
• Speaking of health conscious, we also have an onsite gym, offering both cardio and strength training options. Side note: we offer shower facilities onsite so you don’t totally alienate your coworkers.
• Like competition? GreenPath offers a Wellness Platform through Asset Health where we have quarterly challenges focused on employee wellness.

GreenPath Financial Wellness reserves the right to change this description at any time. GreenPath Financial Wellness practices the concept of equal employment opportunity with respect to hiring, promotions, transfers, pay, discipline, fringe benefits, and all other terms and conditions of employment. No individual will be discriminated against, and no employment decisions will be made, on the basis of an individual's race, color, national origin, religion, age, gender, gender identity, sexual orientation, protected disability, marital status, familial status, veteran status, height, weight or citizenship.