B2B Marketing Specialist

ExpressPoint has an opening for a Marketing Specialist. This position will support the company objectives and financial goals for ExpressPoint by developing and executing marketing strategies to promote our products/services, increase brand awareness, and drive customer engagement. Collaborates with cross-functional teams and leverages marketing expertise to create impactful campaigns that resonate with our target audience.

EXPRESSPOINT EXPECTATIONS:

• Have a sense of urgency.
• Possesses comprehensive professional knowledge and expertise.
• Able to effectively plan and organize (projects, assignments, etc.).
• Assumes personal responsibility for achieving established outcomes.
• Generates new ideas, challenges the status quo, supports innovation, solves problems creatively.

JOB DUTIES AND RESPONSIBILITIES

• Strategy Development: Collaborate with the marketing team to create and execute comprehensive marketing plans that align with business objectives.
• Content Creation: Produce high-quality, compelling content for various marketing channels, including blog posts, social media updates, email campaigns, and more.
• Digital Marketing: Manage and optimize digital marketing campaigns, including pay-per-click advertising, social media advertising, and email marketing.
• Social Media Management: Build and maintain a strong presence on social media platforms, engaging with our audience and monitoring social media trends and conversations.
• SEO and SEM: Implement SEO and SEM strategies to improve organic search rankings and increase website traffic.
• Analytics and Reporting: Track, analyze, and report on marketing KPIs and campaign performance to measure success and make data-driven decisions.
• Branding: Ensure consistent branding across all marketing materials and channels.
• Collaboration: Work closely with the sales team to align marketing efforts with sales objectives, providing them with the necessary marketing materials and support.
• Ensure timely, tactful, and respectful communication with all internal and external customers.
• Follow all policies and procedures.
• Performs other duties and special projects as assigned.

Requirements

• Education: Bachelor's degree in Marketing, Business, or a related field
• Experience: 5+ years marketing experience
• Proven track record in marketing roles, preferably in a similar industry
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms, Adobe Creative Suite)

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Tuition reimbursement
• Vision insurance

Application Question(s):

• Please provide your salary expectations

Experience:

• CRM software: 1 year (Required)

Work Location: Remote